4 Trendy Swimsuit Brands to Shop for This Summer

Last Updated on February 16, 2025

It is already summer! That means it’s time to pack your suitcase for that sunny summer vacation you have been planning all year! Whether you’re heading for a weekend getaway to Miami, a quick trip to Cabo, or somewhere exotic like Bali or Santorini, you’re probably already dreaming about all the beach and boat days you’ll be having. You can just picture it now – all bronzed and blissfully happy on vacation. There’s only one big problem: all of your old swimsuits are faded, stretched, and probably out of style! But where do you even begin with trying to find and buy new swimwear online to pack for your vacation? And which swimsuit brands should you choose?

Start by exploring the latest fashion trends in swimwear and diving into the essential seasonal wear that suits your destination. Look for brands that offer durability, style, and comfort, ensuring your new swimsuits reflect the current styles and fit well. From chic one-pieces to bold bikinis, find the perfect pieces that will make you feel confident and stylish by the water. Get ready to make a splash with your updated summer wardrobe!

Complete your beach look with accessories that complement your women’s fashion sense, such as floppy hats, colorful beach bags, and trendy sandals, adding flair to your ensemble while providing practicality for your seaside adventures.

As a luxury travel and swimwear guru, I love to experiment with some of the trendiest styles from around the world. Definitely take a look at some of the best women’s swimsuit brands I’m eyeing, wearing, and buying this summer. Plus two men’s swimwear options that you can match with you boyfriend!

Keep scrolling for our favorite men’s and women’s swimwear picks of the season, including all the latest and hottest styles, colors, and designs. Happy summer swimming!

Table Of Contents

Swimsuit Brands To Shop This Summer:
1. Riot Swim
2. Watercolors Swim
- Kenny Flowers Men’s Swim Trunks
3. Hunza G
4. Summersalt

Swimsuit Brands To Shop This Summer:

1. Riot Swim

This swimsuit brand is one of my favorite bikini brands! I almost always pick up one or more of their latest bikinis when I have a beach trip. Riot’s colors, styles, and fits are superior to most of the brands that I’ve found in the United States. It is exciting that Riot Swim is online, this makes it easier to grab their latest and decide which from all their styles to chose. Now anyone, anywhere, can wear their suits and feel that beach bliss!

In their own words, Riot’s beautiful suits are “beloved for its luxe meets minimalist vibe. We use buttery, soft fabrics and clean finishing to flatter any shape – and our ultra-sexy silhouettes are designed to make you stand out and feel your most confident”. Their whole swimsuit line has touches of bold colors, seamless trims, and intricate feminine details. Somehow, these almost magically come together to embody the ideal exotic summer vacation for the modern-day woman. The simple, sophisticated, and sexy designs are a favorite for many!

2. Watercolors Swim

If you’re looking for a show-stopping, stand-out-on-the-beach one-piece that’s fun, flattering, playful, and chic all at once, look no further than Watercolors Swim’s retro-inspired, high-legged one-pieces. Made with love by an all-women-run factory in Colombia (but shipped from the United States), their fabric quality is simply superior! You can just feel it the second you touch one of their super-soft suits.

They come in fun (and reversible!) one-piece designs like this Classic One Piece with Gold Rings. In fact, I bet they’ll be one of your favorite pieces of swimwear that you wear this summer. You might just want to snap up every single one of their 12 designs!

Watercolors’ suits are the swimsuits that can take you anywhere. From the resort pool to the beach volleyball court, surfing, or even the sunset beach bar, they make a statement anywhere you go! Their one-pieces are super flattering and comfortable, even after a day at the beach has gotten you sandy and salty. This is one swimsuit brand that can liven up any occasion!

Kenny Flowers Men’s Swim Trunks

One of the best parts about Watercolors Swim’s one-pieces? Many of them match with Kenny Flowers swim trunks to make some epic his-and-hers swimwear looks for summer. Kenny Flowers’ men’s swim trunks are great enough on their own for men. They feature awesome, upscale, and unique designs like lions, pandas, and funky stripes. But I think the matchy-matchy couples look is what makes these men’s trunks a must-buy for couples everywhere this year. Especially if you’re heading on a honeymoon or a couple’s vacation, Kenny Flowers’ his and hers beach outfits make for the perfect Instagram moment on your trip!

3. Hunza G

If you want to know the single buzziest swimsuit brand this summer, the one-size-fits-all (and looks good on ALL!) line of Hunza G is definitely it. This beautiful, effortlessly chic swim line (made in London) manages to find the perfect balance of retro-cool and simple, modern elegance. The body-con fit combined with the brand’s signature crinkly fabric has been spotted on Rihanna, Kim Kardashian, Gigi Hadid, and more this summer.

Because Hunza G swimsuits are made from a unique ultra-stretchy material, the one size that Hunza G suits come in will fit and truly flatter sizes 6-14. That’s an incredible feat for a bikini – in fact, it’s something you may just have to see to believe. But once you try one of these suits on, there’s no going back – I guarantee you will see what all the fuss is about!

4. Summersalt

One of this summer’s hottest and newest swimsuit brands for women is definitely Summersalt. With the tagline “Designer swimwear without the designer price tag”, this affordable, happy-go-lucky line is full of chic and playful one-pieces and bikini sets under $100. In fact, I am seeing their line everywhere on my Instagram feed these days – people are just raving about this brand! This swimsuit brand is all about inclusive branding too, even launching an “Every Body is a Beach Body” advertising campaign earlier this year. I love that they showcase women of every shape and size as their swimsuit models. It’s a great way to celebrate the beauty of everybody.

My pick of their line of suits is Summersalt’s sidestroke one-shoulder one-piece, a universally flattering one-piece made for so many body types! And I don’t know about you guys, but I can’t get enough of the ultra-flattering one-shoulder trend.

Bluemint

Bluemint is one of my favorite swimwear picks for men’s swim trunks this summer. This preppy men’s swimsuit brand was founded on the coast of Europe and has storefronts from St. Tropez to Capri. However, they also ship worldwide from their online site. Their mid-length trunks are fun, colorful, and super unique. Actually, they are just screaming to be worn on your next cannonball into the Mediterranean.

Bluemint’s suits are exceptionally high quality. All priced under $100, they are also definitely a great purchase for this summer season. And their designs are so good that you’re going to want to wear them in and out of the water this summer. There’s just no way to be let down with this brand.

Wherever in the world, you are heading this summer for your warm-weather getaway, these top swimsuit brands are sure to have you outfitted for not only a good time, but a great vacation. With the right style and comfort, you can be sure that you will have some very memorable pictures and moments – ones that other people will certainly ask you about!

But if you need some more vacation destination inspiration or are still deciding where you’re going, go ahead and check out our top affordable family vacation destinations. And if you need any help finishing off your summer vacation packing, check out our most useful and affordable travel accessories to get you ready for your big trip!