4 Best Swimsuit Brands to Shop for Must-Have Summer Style

Last Updated on May 15, 2025

Swimsuit brands are on everyone’s mind because it is already summer! That means it’s time to pack your suitcase for that sunny summer vacation you’ve been planning all year! Whether you’re heading for a weekend getaway to Miami, a quick trip to Cabo, or somewhere exotic like Bali or Santorini, you’re probably already dreaming about all the beach and boat days you’ll be having. You can just picture it now – all bronzed and blissfully happy on vacation.

There’s only one big problem: all of your old swimsuits are faded, stretched, and probably out of style! But where do you even begin with trying to find and buy new swimwear online to pack for your vacation? And which swimsuit brands should you choose?

Start by exploring the latest fashion trends in swimwear and diving into the essential seasonal wear that suits your destination. Focus on swimsuit brands that offer durability, style, and comfort, ensuring your new pieces reflect the current styles and fit like a dream. From chic one-pieces to bold bikinis, the best swimsuit brands will have options that make you feel confident and stylish by the water. Get ready to make a splash with your updated summer wardrobe!

Complete your beach look with accessories that complement your women’s fashion sense, such as floppy hats, colorful beach bags, and trendy sandals—adding flair to your ensemble while providing practicality for your seaside adventures.

As a luxury travel and swimwear guru, I love to experiment with some of the trendiest styles from around the world. I always keep an eye on rising swimsuit brands that are redefining vacation fashion. Take a look at some of the best women’s swimsuit brands I’m eyeing, wearing, and buying this summer. Plus, I’ve included two men’s swimwear options from top swimsuit brands that you can match with your boyfriend!

Keep scrolling for our favorite men’s and women’s swimwear picks of the season, featuring all the latest and hottest styles, colors, and designs from the most buzzworthy swimsuit brands. Happy summer swimming!=

Swimsuit Brands To Shop This Summer:

1. Aerie

This swimsuit brand is one of my absolute go-tos! I find myself picking up one (or a few!) of Aerie’s latest bikinis every time I plan a beach trip. Their colors, styles, and fits stand out from so many other brands in the U.S. – Aerie just gets it. The best part? Their entire swim line is available online, making it super easy to browse, mix and match, and get your hands on your next beach-ready look in just a few clicks. Now, anyone, anywhere can enjoy that carefree, sun-soaked Aerie vibe!

In their own words, Aerie swimsuits are all about “no retouching. Real you. Real fun.” Their pieces are made with soft, supportive fabrics and thoughtful designs to celebrate every body, with styles that range from laid-back and sporty to bold and flirty. You’ll find seamless finishes, pops of fun prints, and versatile silhouettes that let you move, play, and lounge in total confidence. Whether you’re diving into waves or just soaking up the sun, Aerie’s swimwear feels like summer freedom—effortless, empowering, and made to be truly lived in.

2. Princess Polly

Ready to turn heads? Princess Polly’s swimwear collection is your go-to for effortlessly cool one-pieces that are fun, flattering, and made to stand out. Designed with a playful, retro-inspired vibe and high-leg cuts that scream chic, these suits aren’t just eye-catching—they feel as good as they look. Think ultra-soft, high-quality fabrics that hug you in all the right places, made by an all-women-run factory in Colombia and shipped right from the U.S.

Each piece is crafted to move with you—from lazy resort days to beach volleyball games, surf sessions, and sunset drinks. Some styles are even reversible, giving you two looks in one. Whether you’re packing for a tropical vacay or just want to level up your poolside look, Princess Polly’s swim has you covered.

Trust us, once you try one, you’ll want every design in the collection.

3. Pacsun

This summer’s must-have swimwear isn’t just about looking good—it’s about feeling confident in your skin. PacSun’s latest swim collection is designed to do exactly that, with pieces that flatter every curve, move with you, and channel that effortlessly cool vibe we all crave. Think retro-inspired silhouettes mixed with modern minimalism, crafted from ultra-stretchy, form-hugging fabrics that make you wonder why you ever wore anything else.

Whether you’re lounging poolside or catching waves, Pacsun’s swim is all about versatile, body-loving fits that are made to flex with you, no matter your shape. It’s no wonder these suits are popping up everywhere this season. Try one on, and you’ll get it: the hype is real.

4. Oh Polly

One of this summer’s must-have swimsuit brands is Oh Polly, known for its bold, fashion-forward swimwear that empowers women to feel confident and glamorous by the pool or beach. With a fresh and trendy collection that includes sexy bikinis, sleek one-pieces, and statement-making sets, Oh Polly brings the latest styles without breaking the bank. Their swimwear is all about celebrating individuality and body confidence, offering inclusive sizing and designs that flatter a wide range of shapes and styles.

What’s really great about Oh Polly is how their swimsuits combine flirty, playful details with on-trend cuts — think cut-outs, tie-fronts, and cheeky silhouettes — perfect for making a statement this summer. Whether you’re after a sultry bikini or a chic one-piece, Oh Polly’s swimwear is designed to turn heads and boost your confidence effortlessly. Plus, their collections are everywhere on social media right now, with fans raving about the fit and style!

If you’re looking for versatile, eye-catching swimwear that embraces every body and style, Oh Polly is definitely a brand to watch this season.

Final Words…

Whether you’re planning a tropical getaway or lounging poolside, finding the perfect suit starts with discovering the right swimsuit brands. These four trendy swimsuit brands bring together bold style, flattering cuts, and high-quality materials, ensuring you feel confident and chic all summer long.

With so many swimsuit brands offering fresh takes on classic designs, it’s easier than ever to find pieces that match your vibe. So go ahead, refresh your swimwear collection with these standout swimsuit brands and make a splash in the styles everyone will be talking about this season.