Natural Eye Makeup: 7 Steps To Create This Perfect Look

Last Updated on February 16, 2025

It’s 2024, which means people can be as subtle or outrageous as they’d like with their makeup, and nobody will bat an eyelash – literally.

But while plenty of tutorials showcase out-of-this-world designs that will stand out from the crowd, one look that is always sought-after is “natural makeup”.

The natural eye makeup look is timeless. It’s sultry yet demure, making it the go-to for various situations, from work meetings to a first date.

How do you bring this lovely and low-key style to life, though?

If you want to master the perfect natural eye makeup, keep reading. Below, you’ll find the essential guide to creating the natural everyday makeup look you’ll return to time and time again.

How to Create the Perfect Natural Eye Makeup Look

Amongst the sea of makeup trends (looking at you, Dewy skin look), you’ll find natural eye makeup. Natural eye makeup is the perfect combination of sexy yet, sophisticated. Here’s how to do it.

Eye Primer 

Girl, don’t even think about putting natural eyeshadow or other makeup on your eyelid without using primer.

Primer will allow your eye makeup to go on impeccably easily, which is a must when you’re in a rush in the mornings or don’t want to worry about stubborn messes.

Not only that, but primer provides a flawlessly smooth and silky base that helps your eyeshadow last all day without creasing or smudging. It will take your eye makeup from zero to 100 – seriously.

The two best eye primers to consider are the ILIA Eye Primer and the Rare Beauty Weightless Eye Primer. These primers are known for offering a perfect base for eye makeup to glide over. 

By the end, you’ll have stunning yet natural-looking eye makeup that looks straight out of a magazine.

Natural Shade Eye Palette 

Of course, no makeup look will be complete without your go-to palette.

For all things natural makeup, consider these eyeshadow palettes: CLINIQUE: The Best of Black Honey All About Shadow Palette and Dior: BACKSTAGE Eyeshadow Palette.

These two palettes can work alone, but you might find that you enjoy mixing and matching a few of the shades from each palette.

Regardless, these natural shade eye palettes will be a definite must in completing your all-natural look.

When adding eyeshadow, it’s imperative to be strategic. Here are some of the top tips to follow:

• Add the faintest color possible. You don’t want it to stand out.
• Only apply color from the lash lineup to the crease. Do not go to the upper edge of your crease.
• Go easy on the application. Overdo it, and you’ll create a line of demarcation, a clear indicator that this isn’t a natural makeup look.
• Use a fluffy brush to blend and apply your natural eyeshadow. This will ensure you don’t end up with a harsh color or lines.
• If you need to add some zhuzh to your all-natural eye makeup style, you can add some light shimmery eye shadow to the center of your eyelid. 

Eyebrows 

Look, you might not think you need to include your eyebrows in an all-natural eye makeup fantasy. On the other hand, you might think you can resort to your Red Carpet brows that are perfectly lined and loaded with sass and sexiness.

Think again.

Natural eye looks are going to need eyebrows that complement them. So, when opting for the natural eye makeup style, you will need to tone down your “bold” and “beautiful” brows and go for a natural, fluffy brow.

To create the perfect natural eyebrows to accompany your natural eyelids, consider the Benefit Cosmetics: Great Brow Basics Pencil & Gel Set. It comes with three different tools to bring your brows “to life” without going overboard.

Bronzer

There is nothing quite like perfectly tanned skin.

Unfortunately, some people can’t achieve these luxe tans. That, or it’s the middle of winter, and getting a sun-kissed appearance is simply out of the question.

What’s a girl to do?

To get that all-natural glow to accent a natural eye makeup look, the best thing to do is apply some bronzer. 

Bronzer is best situated on the cheeks, temples, nose, and chin.

Need a new bronzer to complete your natural appearance? There are several top-notch bronzers to try. However, the definite favorites in the natural makeup biz are Rare Beauty by Selena Gomez: Warm Wishes Effortless Bronzer Sticks and MERIT: Bronze Balm Sheer Sculpting.

Blush 

There’s no denying that blush should be a part of the equation when it comes to going natural. After all, plenty of people can’t step out into the sun for two seconds without ending up with an adorable pink hue on their cheeks. Even if you don’t, nothing is stopping you, babe – that’s why blush was invented!

Adding a pinch of blush to your cheeks undeniably creates a natural appearance. Don’t go overboard, though, or everyone’s going to know that your rosy red cheeks came from a product and not the sun.

Need some product to help you get the perfect blushed cheek? The two top products on the market include MERIT: Flush Balm Cream Blush and ILIA: Multi-Stick Cream Blush + Highlighter + Lip Tint. 

The perk of using these blushes is that they’re creamy, so they won’t leave an evident powdery appearance, which can be very common with blush products. The ILIA product even comes with a highlighter and lip tint to bring the whole look together. (Who doesn’t love to buy a three-in-one knockout product?)

Mascara 

Just because you’re doing an all-natural eye makeup look doesn’t mean you have to throw your mascara to the wayside. Having a delightful set of lashes will only enhance your natural look.

Again, it’s important not to go overboard with the mascara. You don’t want to have volume for days or have such a deep shade that your eyes are swimming in color.

Fearful that you might end up with eyes that don’t look, well, natural? Then consider using the Charlotte Tilbury: Pillow Talk Push-Up Lashes Volumizing & Lengthening Mascara. This mascara creates just the right amount of length and volume to help you look your best while still encouraging a natural finish.

Setting 

Now, you started this whole look with some eye primer. You shouldn’t slack when it comes to the ending. It’s essential to set your finished eye makeup.

To ensure your all-natural eye makeup (and face makeup) has a “grand finale,” don’t forget to throw on some setting powder or spray.

Two products stand out from the crowd when it comes to setting makeup: the Caudalie: Beauty Elixir Prep Set, Glow Face Mist, and the Dior: BACKSTAGE Glow Face Palette. 

The face palette will work best for those areas that need a little “oomph” in the natural makeup department. The Caudalie Beauty Elixir Prep, on the other hand? This must-have mist will help to set your makeup. In other words, it will make your makeup look flawless and create that lovely dewy skin appearance everyone raves about.

Natural Eyes, Here You Come!

Creating a natural eye makeup look is relatively easy. The key is to start with some primer and settle on a minute amount of light-colored eyeshadow. Finish off your natural style with subtle eyebrows, a bit of bronzer and blush, a swipe of mascara, and some setting powder/mist.