2025 Best Lip Oils and Lip Balms for Soft, Kissable Lips

Last Updated on February 16, 2025

This year, lip care isn’t just skincare; it’s a cultural reset. Glossy, hydrated lips are taking center stage, and the secret isn’t just in any lip balm—it’s in the best lip oils and balms that blend innovation, style, and sustainability. In a world where beauty standards evolve as quickly as TikTok trends, this guide goes deeper than aesthetics, offering a definitive look at how the best lip oils can redefine your glow-up game.

From the science-backed ingredients shaping the future of lip care to Gen Z’s demand for sustainability and accessibility, this guide delivers the most compelling take on why 2025 is the year of the best lip oils and balm renaissance. Let’s dive into what makes this content a cut above the rest.

Criteria for Choosing the Best Lip Products

When it comes to your lips, there’s no room for compromise. In 2025, lip care isn’t just about hydration—it’s about making a statement. Here’s what to prioritize:

1. Ingredients that Do the Heavy Lifting

Why settle for average when you can have next-level hydration and repair? The best lip oils today include:

• Jojoba Oil: Lightweight yet intensely moisturizing, it delivers all-day plumpness.
• Hyaluronic Acid: The gold standard for locking in hydration.
• Vegan Collagen: A newcomer redefining plump lips—without animal-derived ingredients.

2. Textures You Can’t Resist

The era of sticky glosses is over. Today’s best lip oils offer finishes that cater to every mood:

• Glass-Like Gloss: Achieve that “just-bitten” shine perfect for soft glam.
• Cushiony Balms: Feel the difference with formulas that hug your lips in comfort.

3. Longevity That Matches Your Hustle

Gone are the days of reapplying every 10 minutes. The new standard? The best lip oils that keep you hydrated for hours, even in the harshest weather.

What’s Trending in 2025 Lip Care?

This year isn’t just about the products; it’s about the experience. Here’s what’s shaping the future of lip care:

Sustainability as a Priority

Gen Z’s influence on the beauty industry is undeniable, and their commitment to sustainability has revolutionized packaging. Think refillable tubes, recyclable designs, and minimalist aesthetics that are as chic as they are eco-friendly.

Hybrid Products Are Here to Stay

Why settle for one benefit when you can have two—or more? The best lip oils that double as blush, overnight masks that moisturize as you sleep, and SPF-packed balms are redefining multifunctionality.

Luxury Made Accessible

Indie brands and collaborations are bridging the gap between premium quality and affordability, making luxe lip care—including the best lip oils—more accessible than ever.

The Top Lip Oils of 2025

1. Stila Cosmetics Heaven’s Dew Gel Lip Oil

As we said, Gen Z is sold on gel textures, and this lippy is all that. Delivering a unique application with a lightweight, barely-there feel, it is effortlessly easy glam in a swipe.

With this hydrating lip balm, you can pull off the no-makeup makeup look, but for a bolder look, layer it over your lip tint or liner.

With its lightweight gel formula and non-greasy, long-lasting hydration, it makes sure your lips stay soft, hydrated, and ready for anything all day ;). This is the best lip oil for you if you are looking for a smooth finish without clumps.

2. Rare Beauty Soft Pinch Tinted Lip Oil

Selena Gomez was in her bag when she launched Rare Beauty and ate with this tinted lip oil. The brand has made a name for itself among Gen Z thanks to its inclusive and multifunctional products, making it a must-have.

This brand blends hydration and color with sunflower seed oil for next-level nourishment. Its versatile formula makes it the best-tinted lip oil for all-day wear and a seamless transition to night wear. Keep it polished and natural by pairing it with your go-to lip liner, and step out to seize the day. 

Loved for its sheer tint and nourishing formula, Gen Z identifies with it more because Selena is an icon among them. Here are other celeb brands everyone is swearing by that you should try. 

3. Clarins Lip Comfort Hydrating Oil

Slay the clean girl aesthetic with this lip oil that packs a simple yet chic glossy finish. Swipe it solo for a fresh, natural glow, or layer it over matte lipsticks to add dimension and shine.

It features an ultra-lightweight, high-shine formula infused with nourishing jojoba and hazelnut oils for intense hydration and a fan-favorite, non-sticky finish. It provides intense hydration that leaves your lips smooth and glossy, never greasy, making it perfect for plump and healthy-looking lips.

4. Dior Lip Glow Oil

This iconic lip oil combines the elegance of Dior with TikTok’s obsession for juicy, glowing lips, thanks to its influencer-loved cherry glow. Pair this lovely lippy with its brand sister, Dior’s Lip Maximizer, for a fuller, plumped look. 

Its high shine, non-sticky cherry-infused formula is the perfect pairing for deep hydration and lip nourishment. Add in its natural lip colour-enhancing properties, and you will have the perfect pair of hydrated and kissable lips.

Loved for its blend of luxury and practical, long-lasting benefits, it is perfect for anyone with a taste for high-end elegance. Check out this list for more of the best lipstick brands you should try out if you like this one. 

Top Lip Balms of 2025

1. Ilia Lip Wrap Reviving Balm

Clean beauty meets intense hydration for a Gen Z-approved product. Use it as a primer under your favorite liquid lipsticks for a smoother, more comfortable finish.

This balm combines a glossy texture with the hydrating power of hyaluronic acid and calming botanicals, giving your lips the TLC they need without feeling heavy or sticky. It also provides deep moisturization with a subtle sheen, making it perfect for on-the-go hydration.

2. Nivea Smoothness Lip Care

In 2025, SPF is a non-negotiable for outdoor-loving Gen Zers, and products like this age-old staple protect your lips and your budget while getting the job done. It is a beloved old-timer lip balm with SPF that is super friendly to your pocket. 

3. Dior Addict Lip Glow Balm

Luxe but low effort, a Gen Z beauty mantra this balm abides by. Often paired with neutral makeup looks, it’s perfect for achieving a polished vibe with minimal effort. The sheer tinted balm features a soft, nourishing formula that moisturizes while enhancing your natural lip color, giving you that ‘your lips but better glow’.

4. Laneige Lip Sleeping Mask

Still, on the dewy lip TikTok trend, Laneige works its magic while you sleep. It makes for great overnight treatment with its rich, nourishing formula packed with hyaluronic acid and antioxidants. A small dab of this product can take you through the day, placing it as an economical and effective brand. This mask offers deep hydration that transforms even the driest lips by morning, making it the holy grail for chapped lips.

Loved by many for its lip-repairing powers, it’s a must-have for anyone craving soft, smooth lips around the clock. For other self-care beauty trends, check out our guide to some of the hottest right now.

Gen Z-Approved Lip Rituals

Want to keep your lips in their best shape? These lip care habits are taking over:

• Exfoliate Smarter: Swap harsh scrubs for gentle, enzyme-based formulas.
• SPF is a Must: Keep your lips UV-safe with balms offering SPF 30+.
• Layer for Perfection: Start with a balm and finish with the best lip oils for dimension and shine.

Why This Guide is Different

Unlike other articles that simply list products, this guide integrates cultural trends, scientific insights, and practical tips, making it the ultimate resource for anyone serious about lip care. By balancing Gen Z aesthetics with high-performance ingredients, it’s not just a guide—it’s a manifesto for the modern lip lover.

If you’re ready to elevate your lip care game, let this be your go-to reference for 2025. Say goodbye to ordinary and hello to extraordinary—because your lips deserve the best lip oils and balms out there.