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It seems like every other day we hear about new celebrity beauty brands launching. It’s difficult to see which brands are worth looking into and which ones are just a cash grab that we can pass on. We’re going to take a deep dive into the top five celebrity beauty brands along with some of the best products they sell.

5. Kylie Cosmetics

It seems like when Kylie Jenner first launched her beauty line, she couldn’t keep her lip kits in stock. They would sell out immediately every single time she had a restock. We all wanted to get our hands on a lip kit so that we could get that signature Kylie pout.

As the years have gone by, however, we’ve seen the hype behind this beauty brand die down. There are some die-hard fans that still support every single launch no matter what the products are, and then there are some haters who just don’t like anything the Kardashian/Jenner family does. But which products are actually worth looking into with no bias attached?

The Bronze Palette Kyshadow

KYLIE COSMETICS The Bronze Palette Kyshadow
Photo by Ulta

Kylie might not make the most groundbreaking palettes with the most unique color stories, but these are perfect for anyone who just wants an easy bronze eye. Her mattes are great at blending into the crease to help give you a simple eye look ready to go to the office or just to grab a bite with the girls. If you’re not someone who has a lot of palettes already and just want a small, simple palette to get you out the door, then this is perfect for you.

High Gloss

Photo by Ulta

Now I will admit most of Kylie’s lip formulas are a pass for me. Her mattes aren’t the most comfortable, and her original gloss formula just wasn’t worth investing in. But Kylie really got it right with her brand-new high gloss formula. These come in a variety of gorgeous colors that add just what you need on top of your favorite lipstick or just by themselves. These can be slightly sticky, but that’s usually nothing to gloss lover.

4. Haus Laboratories by Lady Gaga

When Lady Gaga first announced Haus Laboratories, we were on the edges of our seats waiting to see what amazing products she was going to release. We were all expecting amazing, over the top, one of a kind, and never been seen before products. To our surprise, we got a very wearable and everyday makeup line that some seemed to be a little disappointed in. This doesn’t mean that these products aren’t amazing and can’t be part of your new favorites. Here are some of the best products from her new line.

Liquid Eye-lie-ner

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This eyeliner from Haus Laboratories is one of the best ones on the market. With a true black color and a formula that does not skip, this product can help you get that easy wing that all of us are wanting.

Stupid Love Eyeshadow Palette

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This was one of the first colorful and interesting color stories that Lady Gaga announced for Haus Laboratories. The different shades of blues and pinks left us thinking of different creative looks we could create with this palette. The different nude shades also made this palette usable for every day.

3. KKW Beauty 

Kim Kardashian made a big splash in the beauty community when she first announced she was going to be releasing her very own makeup line. There are so many makeup trends Kim Kardashian started, and she made sure she gave us some of the best products to get her signature looks. Here are some of the best products to check out from KKW Beauty.

The KKW Beauty Lip Liners, Cream Lipsticks, and Glosses

KKW BEAUTY Nude Crème Lipstick
Photo by Ulta

Kim K is probably best known for her signature nude makeup looks. So it’s a no brainer that you can get the best nude lip combo from her brand. She offers lip liners, cream lipsticks, and glosses in a variety of nude shades. Each of the shades in the three different products match up with each other so that you can get the perfect nude shade for your skin tone. That means whether you want a lip liner, lip stick, and gloss all the same shade or with different depths, you can still get the perfect ombre lip.

2. Rare Beauty by Selena Gomez 

Selena Gomez recently released Rare Beauty, and she did not play around. Unlike most celebrity launches, she came out with a foundation and concealer with an extensive shade range, lip products, cream blushes, beauty tools, and so much more. If you’re looking for that “your skin but better” look with your makeup, then this is the brand for you. Here are some of the best products she has released so far.

Soft Pinch Liquid Blush

Soft Pinch Liquid Blush
Photo by Sephora

These are some of the best pigmented and blendable cream blushes on the market. Just a tiny bit of product can help you get that beautiful and natural blush look. These are available in a radiant and matte finish in four different shades.

Lip Souffle Matte Cream Lipstick

Lip Souffle Matte Cream Lipstick
Photo by Sephora

This is one of the most beautifully natural lip stains on the market. It’s lightweight and perfect to add just the right amount of color to an everyday look. With 12 different shades, you can find your perfect everyday lip to run some errands or look well put together for your next Zoom meeting.

1. Fenty Beauty by Rihanna 

Is it even a surprise that Fenty Beauty is our pick for the best celebrity beauty brand on the market? When Rihanna released Fenty Beauty, it caused such a big excitement. It was so rare to see a beauty brand have a launch as big as she did. New products that looked so stunning, a foundation range that included something for everyone, and glamorous highlighter formulas that we hadn’t seen before. After three years, Fenty Beauty has continued to release must have products and create new spaces in the beauty world for everyone. Almost every product from Fenty Beauty is worth looking into, but here are a few of our favorites.

Sun Stalk’r Instant Warmth Bronzer

Caramel Cutie
Photo by Sephora

This is one of the most stunning bronzers on the market. It adds a nice, airbrushed warmth to the skin. This is great to team up with a cool, sculpting bronzer that can help contour. Then the Fenty Bronzer can add some warmth and dimension to the skin for a natural and effortless look.

Stunna Lip Paint

Stunna Lip Paint Longwear Fluid Lip Color
Photo by Sephora

Fenty Beauty makes some of the best liquid lipsticks on the market. This formula is so comfortable yet still long lasting. You can go about your day without having to constantly reapply or worry about that uncomfortable super dry matte feeling some liquid lipsticks tend to have. These come in a variety of nude and bright shades so that you can find your everyday lip or even the right color for a night out.

With all of these celebrity beauty brands launching lately, it’s kind of difficult to keep up with what’s worth investing in. If you have a favorite celebrity you want to support, then it’s definitely worth checking out anything from their line.

Try to see some reviews about products besides just buying into someone’s name, and you will have no issue finding some amazing products. We can’t wait to see what new products Rihanna, Lady Gaga, and all the other celeb beauty brands come out with. Who are some celebs you’d love to see release their own beauty brands?

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