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Skincare brands are everywhere on TikTok and Instagram, with product reviewers, estheticians, and even dermatologists sharing their favorites. I discovered Paula’s Choice through endless scrolling on Instagram Reels and decided to try it out.
Key Takeaways
- A damaged skin barrier can leave skin dry, flaky, and sensitive; gentle cleansers help protect it.
- Chemical exfoliants like 2% BHA (salicylic acid) are gentler than harsh scrubs and help unclog pores, but start slowly and wear sunscreen.
- Hyaluronic acid is a humectant that helps hydrate most skin types.
- Vitamin C is an antioxidant that can brighten skin; ferulic acid helps stabilize it.
- See a board-certified dermatologist for persistent acne before stopping any prescription.
Acne and dry skin have been a problem for me in recent years, and I wanted to move away from formulas like Proactiv that weren’t working for me. So, I turned to Paula’s Choice as a way to learn about skincare without breaking the bank. (If you’re using a prescription that isn’t working, talk to your dermatologist before stopping it.)
Pore Normalizing Cleanser
Before researching skincare, I never thought much about what cleanser I was using. Now I realize I was dealing with something many people struggle with: a damaged skin barrier. Your skin barrier is the outermost layer of skin, and it keeps moisture in and irritants out. When it’s damaged, often from harsh cleansers or over-exfoliating, skin can feel dry, flaky, tight, or sensitive to products that wouldn’t normally irritate it, and breakouts can get worse. This Pore Normalizing Cleanser by Paula’s Choice (now sold as the CLEAR Pore Normalizing Cleanser, with 0.5% salicylic acid) works well for me because it cleanses gently without leaving my skin feeling stripped.
I apply it every night after using a cleansing balm. Cleansing with the Pore Normalizing Cleanser leaves my skin clean and prepped for my toner and serums.
2% BHA Liquid Exfoliant
While battling difficult acne along with severely dry skin, I discovered that my exfoliating scrubs were actually harming my skin. Harsh scrubs can damage the skin barrier, which is made of dead skin cells held together by fats, so scrubbing too hard removes more than you want. Chemical exfoliants are a gentler option, and the Skin Perfecting 2% BHA Liquid Exfoliant is one of the most popular.
There are a lot of things I love about this product, but the biggest is that it noticeably reduced the appearance of my pores within a few weeks. BHA (salicylic acid) is oil-soluble, so it can work inside pores, and it smoothed out my skin texture too. The packaging says you can apply it once or twice a day, but that was too much for my dry skin. After some experimenting, I found that three times a week worked best for me, so start slowly and see what your skin tolerates. Wear sunscreen daily when you use exfoliating acids.
Hyaluronic Acid Booster
This product works for many skin types. I have dry skin and keeping it hydrated is a must, but I recommended it to a friend with oily skin, and she loved it too. The key ingredient is hyaluronic acid, a humectant that draws water into the outer layers of the skin. This acid booster makes your skin look bouncy and smooth. I suggest it for anyone looking for hydration, which can also make fine lines look less noticeable. I don’t think I will be giving up this product any time soon!
C15 Super Booster
Update (October 2026): Paula’s Choice now sells this serum as the C15 Brightening Super Booster. Vitamin C is an ingredient I hear estheticians talk about all the time because it’s an antioxidant that can brighten skin and fade dark spots. However, pure vitamin C (L-ascorbic acid) is unstable and breaks down when exposed to air and light, which makes it less effective. Paula’s Choice pairs it with vitamin E and ferulic acid, two antioxidants that work with vitamin C, and research suggests ferulic acid helps stabilize it. Store it away from heat and light.
Conclusion
A reliable skincare brand is not always easy to find, but Paula’s Choice formulas are some of my favorites. There are products for nearly every skin type, and you can mix and match to find the best routine for you. If you’re dealing with persistent acne or very dry, irritated skin, a board-certified dermatologist can help you build a routine that works.
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Why is Paula’s Choice so popular?
The brand is loved by many due to their collection of powerful skin care products that helps different concerns. Paula’s Choice uses scientifically backed ingredients without unnecessary elements in them.
Is Paula’s Choice a clean brand?
Paula’s Choice is not the cleanest option; when it comes to what the skincare community has defines as clean, but they’re definitely not a bad option either.
Do dermatologists recommend Paula’s Choice?
Many dermatologists recommend the kinds of ingredients Paula’s Choice uses, such as salicylic acid, hyaluronic acid, and vitamin C. However, “dermatologist approved” isn’t a regulated term, so ask your own dermatologist which products suit your skin.
Sources
- Cleveland Clinic – How To Tell if Your Skin Barrier Is Damaged and What To Do About It
- American Academy of Dermatology – How to safely exfoliate at home
- Clinical, Cosmetic and Investigational Dermatology (PMC) – Salicylic acid as a peeling agent: a comprehensive review
- The Journal of Clinical and Aesthetic Dermatology (PMC) – Topical Vitamin C and the Skin: Mechanisms of Action and Clinical Applications
- The 5 Best Skincare Brands Without Harmful Ingredients
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Kourtney Anderson is a freelance writer for Successible Life and one of its most prolific contributors, covering makeup looks and techniques, skincare routines and ingredients, hair care and beauty shopping guides.
