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There is a constant push to be more environmentally friendly in this day and age. And why wouldn’t we? Mother Nature isn’t too happy with us right now. We need to take strides to make this a better world all around, and a massive chunk of that is the environment.
Needless to say, plenty of companies are opting to be more environmentally friendly. Some of these companies – like makeup and beauty brands – are referring to themselves as “zero waste.”
If you want to jump on the zero waste makeup train, you need to know which makeup and beauty brands to try and which products are the top sellers. Well, this article is here to teach you about some of the best of the best zero waste makeup brands.
What are you waiting for? Let’s help the earth (while looking oh-so-fab, queens).
What is Zero Waste?
Okay, before we dive into our top brands and products, we want to give a little insight as to what “zero waste” is all about, more specifically with makeup. To put it simply, “zero waste” means that the business is doing everything possible to use clean ingredients, recyclable plastic (or no plastic whatsoever), and less water (for specific products).
Our Top Six Favorite Zero Waste Makeup Brands (And Products)
It’s clear that opting for zero waste makeup – as opposed to others that use single-use plastics and toxic ingredients – is a big plus. Want to join the zero waste movement? Check out our favorite zero waste makeup brands and the top products for each company.
RMS Beauty is pretty all-encompassing when it comes to your makeup needs. They have everything from mascara to foundation, body oil, to lip liner. The best part is, RMS Beauty is entirely zero waste, and all of their products are designed with natural ingredients, organic ingredients, and cruelty-free ingredients. What more could you ask for?
To be honest, it was hard to pick just one product from RMS Beauty. Their wide selection of top-of-the-line beauty products made it quite the challenge. We decided to go with the Un-Cover Up. It’s pure liquid gold, let us tell you. The flexible and buildable material conceals all those undesirables without becoming thick, bulky, or weighted. It’s a flawless finish every time.
Credo Beauty is one of the crowd favorites for zero waste makeup and beauty products. They have developed what is known as “The Credo Clean Standard,” which ensures all of their products are nontoxic, safe, and sustainable. They have an impressive amount of top-notch products to choose from. Essentially, this is a one-stop place to shop.
You won’t want to miss their wide selection of beauty products. But today, we’re focusing on makeup. Which one came in at number one? The must-have Limitless Lash Mascara. This award-winning mascara is designed to lift, lengthen, curl, and volumize for truly glamorous lashes. It’s all you’ve ever wanted from your sustainable makeup box.
Not everyone wants to shop for big brands, and that’s okay. Did you know there is a nifty little Etsy shop that focuses on clean cosmetics? It’s right in the name – Clean Faced Cosmetics is all about providing customers with natural makeup that is primarily organic but completely vegan. All products are also zero waste. What more could you ask for?
We decided to go with the Red Vegan Lipstick for our number one product, mainly because the shade is oh-so-desirable. With a deep red hue, this lipstick will turn heads. It’s also fabulous for your lip health with a delightful combination of coconut oil, shea butter, candelilla wax, and vitamin E.
When it comes to finding a zero-waste makeup company you can trust, look no further than Elate. Elate is known for its incredible selection of cosmetic and beauty products, but they also have numbers to back up its zero waste stance. For example, this B Corp Certified brand has kept 697,270 plastic packages out of landfills. Thanks, reusable packaging!
Today, we decided to highlight Elate’s eyeshadows. It’s easy for anyone to find an eyeshadow color in their immense collection, whether you want a light and creamy shade or something dark and mysterious. Place your fave eyeshadow colors into one of Elate’s bamboo palettes and be glad you did.
When it comes to PHB Ethical Beauty, the name of the game is “be ethically beautiful”! The family-run business based out of the United Kingdom has prided itself on offering 100% vegan and cruelty-free products. Many makeup products have won awards and are completely safe for sensitive skin types, allergy sufferers, and pregnant women.
If you’re on the hunt for your next foundation, we highly recommend the Flawless Filter Liquid Foundation SPF30 – Eco Tube 30ml. This was one of the 2021 beauty award winners, already making it a trusted product to add to your collection of zero waste makeup products. This pure mineral foundation is surprisingly lightweight yet blends your skin to utter perfection.
Last but not least, let me introduce you to Aleph Beauty. This impressive company creates products with 100% natural ingredients that work “in harmony with the skin at the cellular level.” Their zero-waste makeup products are also designed with sustainable packaging, helping to make our world a better place. Featured in “New Zealand Fashion Quarterly,” “Good,” “Viva,” and more, this is a brand you can rely on.
We’re a big fan of their Aleph Beauty Concealer/Foundation, and we know you will be, too. This uniquely designed makeup product is self-adjusting and is multifunctional. Use it as a full-coverage concealer or a medium-coverage foundation. To get the most out of your product, Aleph offers free color consultations to ensure you get the right shade. Did we mention this product won “Best of Natural Awards – Winter, Best Makeup – Face” in 2020?
A Few Other Tips for Going Zero-Waste
If you’re looking to go “zero” with your beauty, skincare, and makeup routine, consider these tips to up your game.
- Ditch face wipes. Face wipes are convenient, but did you know that the population throws away 20 million pounds of these things every day? Needless to say, that’s not great for the environment. Instead of using face wipes, consider using a washcloth instead. You can use them with makeup removers.
- Ditch cotton balls, too. Another handy thing is cotton balls. But now, you can opt for reusable cotton facial rounds. Pretty cool, huh? They’re so similar to your trusty cotton balls; you have no excuse not to give them at least a try.
- Look for companies that take back empties. Finished with your eyeshadow palette? Why not see if the company will take back your empties? Many zero-waste makeup brands are reusing empty makeup products to avoid wasting them.
- Buy in bulk when shopping for plastic. If you absolutely have to buy something with plastic packaging, buy in bulk. This will reduce the overall amount of plastic packaging waste.
It’s a good idea to jump on board the zero waste makeup train. Not only is it better for your skin (thanks, all-natural ingredients), but it’s better for our world, too. Whether you opt for a red hot lip color or a foundation or concealer, these products won’t disappoint.
Which zero waste makeup product are you going to buy first?
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