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With all the outstanding makeup on social media as of late, the number of options has got many of us wondering which way to go. Should you go for a full face of makeup, or is a no-makeup makeup look the way to go? Or maybe if you’re trying for the perfect brows, are natural eyebrows the way to go?
Let’s talk about those perfect brows for a minute. Decades ago, the universal trend seemed to be towards having thin and trimmed brows. Lately, however, millennials and Gen Z are much more about embracing bushy, feathered natural eyebrows, and we’re here for it. A 2019 study indicates that men might actually find thicker eyebrows more attractive. More importantly, just as the eyes are the windows to the soul, eyebrow makeup is also one of the first things to define the rest of your makeup look.
So remember: at the end of the day, this is what your makeup has to say about you, your taste, and your personality! Between pencils and pens, gels and pomades, and waxes and powders, there are SO many different kinds of eyebrow products to choose from. Luckily, we know the best eyebrow kits that have an array of these products, including one we think is the biggest game changer for fuller brows (spoiler alert: it’s the gels)! So if you’re looking to get fuller, natural eyebrows, we have just the products to make your life easier (and your brows perfect).

Best Eyebrow Kits

Velour Lashes

There’s a reason this brow kit is one of the most highly rated and highly purchased on Sephora. It’s not only because it’s vegan, gluten-free, and made of some exceptionally high-quality ingredients. Nor is it just because the 3-in-1 tool includes an excellent pencil for definition, a superb tinted volumizing and setting balm, and a top-notch spoolie to complete the look. No, the main reason this product is so insanely popular is because of the quality of the finish and how long it lasts! And this product doesn’t just differentiate itself in quality. The kit comes in six different colors, so there will be no need to compromise! Altogether, if you had to choose just one brow kit to start with, this would be an excellent choice. And at this price point, it’s hard to have any regrets.

Anastasia Beverly Hills

Melt-Proof Brow Kit

One of the best-reviewed sets on Ulta, this Melt-Proof Brow Kit by Anastasia Beverly Hills includes their signature Dipbrow Pomade, Dipbrow Gel, and Brush 12, each of which is a top-rated product in its own right. The pomade and gel are exactly what you need for fuller, feathered brows, while the Brush 12 is a synthetic tapered and angled brush with a spoolie end that assists in making precise, hairlike strokes. Not to mention, it comes in five different shades. The main selling point of this kit: it’s near impossible to get three super high-quality products for a price like this, so don’t think twice before buying it.

Better Together Brow Kit

The limited edition Better Together Brow Kit by Anastasia Beverly Hills is one that definitely deserves your attention. Sure, it only contains two products: the Brow Wiz eyebrow pencil and a Mini Clear Brow Gel. What makes it so special then? There are few kits that can do a better job of making you look like a pro this easily or this quickly. At this price point, the Brow Wiz is easily one of the best choices to do the heavy-lifting when it comes to natural eyebrows. The Mini Clear Brow Gel is just over-the-top good at finishing the job with a handful of strokes for each brow. The end result includes perfectly lifted and full brows without looking sticky, artificial, or anything less than complimentary. In other words, you can have the perfect brows with minimal work thanks to this kit.

Natural and Polished Deluxe Brow Set

If you’re anything like us, you love to experiment with your makeup. So what if you could have a kit that’s got a bit of everything? We’d like to introduce you to the Natural and Polished Deluxe Brow Set by Anastasia Beverly Hills. For those of you who say you can’t have it all, this kit is here to prove you wrong. This five-piece kit includes a Brow Definer, Brow Wiz, Clear Brow Gel, Lash Brag Volumizing Mascara, and Dipbrow Gel. This is THE perfect kit to experiment on your brows and create the perfect brow look that you’ve been craving. Yes, it is more expensive than the previous two kits, but for a price like this, we’d be the last ones to complain.

Benefit Cosmetics

If you’re looking for some truly full-looking natural eyebrows, then this is your number one kit! It comes with two different kinds of pencils (filling and defining) plus a volumizing brow gel. The result is some very fluffy brows! Remember that when using this kit, that you can always add more, but it’s harder to take off existing product. So as long as you’re doing it right, this kit can give you brows like no other!
Another excellent value, this kit from Benefit Cosmetics currently only comes in one color. But if this is your shade, it has SO many great products: an ultra-fine shape brow pencil, a volumizing brow gel, a shaping and setting brow gel, and multiple shaping stencils. Besides the number of goodies, this kit has probably more than you need on a given day! So enjoy the nice packaging and pick and choose the products you’ll need for the occasion you’re planning for – this kit is practically a playground!

Best Eyebrow Gels


If you don’t need a whole lot brow gel, there’s next to nothing that can beat the value of this Mini Clear Brow Gel by Anastasia Beverly Hills. Perfect to pack away for a trip, it’s vegan, long-lasting, effective, and even contains hyaluronic acid. Basically, this is a product we’d swear by.
Not to be overlooked, this clear brow gel from Benefit Cosmetics also does a fantastic job. Its “24 hour” claim is definitely not without merit, but we especially love the packaging! If you’re looking for an ornamental makeup piece in your bathroom or on your dresser, this is one accessory we wouldn’t do without.


If Benefit Cosmetics did well with their clear brow gel, they absolutely knocked it out of the park with their tinted ones. Almost nowhere else will you find this many choices of colors with this kind of quality. We’d even say that this product is probably the standard bearer among tinted brow gels.
What would a roundup of the best brow makeup be without Charlotte Tilbury? You’ll definitely have fewer color choices here, but the quality is assuredly top notch. Is it worth the price premium over some of the other products? As repeat users of this product, we’d definitely put our purses where our mouths are.
So, that’s our roundup of some of the best eyebrow kits and gels currently in stores! Did you have some favorites that you thought we should include, or did you agree with our list? Please share your thoughts in the comments below or on Instagram @successible_life. Also, if you’ve got the perfect brows that you just have to share, use #SuccessibleBeauty for a chance to be reposted!