Holiday Eye Makeup 2026: Looks, Lashes, and Everything In Between

Last Updated on December 30, 2025

As the festive season ends, it’s time to embrace the beauty trends that will define this next year!

This year’s holiday eye makeup is bold yet approachable, with shimmering textures, rich jewel tones, and personalized touches that encourage self-expression. Lashes are no longer an afterthought; they’re the finishing detail that elevates the entire look. 

Whether you’re attending a glamorous New Year’s Eve event or a cozy holiday dinner, your eye makeup can reflect the mood, tone, and confidence of the season.

This guide explores the most relevant Holiday Eye Makeup 2026 trends, step-by-step soft glam application techniques, and curated lash recommendations based on eye shape and occasion. 

You’ll also find product suggestions and expert advice that align with the season’s aesthetics, ensuring that your holiday look is festive, polished, and uniquely yours.

Metallic and Frosted Finishes Are Leading the Way

Cool-toned metallics like platinum, soft silver, and icy pearl are signature shades this season. These finishes create dimension without overpowering the face, offering a refined take on holiday sparkle. What sets this year’s metallic trend apart is its balance between shimmer and softness.

To incorporate this into your look, begin with a matte taupe or soft gray transition in the crease. Apply a metallic silver or champagne shimmer to the lid using a damp brush for added intensity. 

Finish with a light inner-corner highlight to draw attention to the eyes. This look works beautifully in both low-light settings and during daytime events, making it a versatile choice for holiday outings.

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Jewel Tones Return with a Sophisticated Twist

Deep shades inspired by gemstones, like emerald green, amethyst purple, and ruby red, are making a strong appearance in palettes this season. These hues bring richness and elegance to eye makeup and complement winter fashion staples like velvet, satin, and structured outerwear.

Rather than creating an overly dramatic eye, modern interpretations of jewel tones use strategic blending. 

For example, a wash of cranberry across the lid with a smoked-out mulberry liner gives a dimensional yet wearable finish. These looks are ideal for formal events or when you want your eye makeup to take center stage. Allure’s feature on 2025 eyeshadow trends.

Graphic Liner Techniques Offer Creative Expression

Precision meets creativity in this season’s eyeliner looks. Floating creases, geometric angles, and dual-tone wings are redefining what liner can do for the eyes. These techniques allow you to personalize your holiday makeup while experimenting with form and contrast.

A popular application involves using a deep brown or navy liquid liner to draw a double wing that extends slightly past the outer corner. Pair it with neutral shadows for a clean yet impactful result. Another take includes outlining a graphic shape above the crease using a metallic gel liner for a futuristic touch.

Warm Neutrals Replace Harsh Smoky Eyes

While the traditional black smoky eye remains a classic, 2026 ushers in a warmer, more blended version. Earthy browns, chocolate tones, and muted terracottas are replacing grays and blacks for a look that is soft, approachable, and flattering on all skin tones. Plus, this has become a go-to look for people juggling multiple holiday gatherings.

To achieve this, apply a medium matte brown to the crease and deepen the outer corners with a richer cocoa shade. Blend well to avoid harsh edges. A subtle shimmer in the center of the lid or brow bone provides the right amount of festive glow without going overboard.

Glossy Lids and Dewy Textures Dominate

Glossy lids continue to trend, especially for those looking to replicate a natural yet editorial finish. The key to making this wearable lies in choosing the right base color and gloss. Stick to soft golds, pinks, or nude tones underneath a clear eye gloss for a modern glazed look. This trend works especially well if you usually avoid heavy eye makeup!

This finish reflects light beautifully during evening events and photographs well. Be sure to use an eye-safe gloss to prevent creasing and discomfort. Makeup artists are favoring this look for clients who want impact without heaviness.

Lash Styling for Holiday Eye Makeup 2026

No holiday look is complete without the right pair of lashes. Whether you prefer subtle enhancements or dramatic volume, lashes serve as the final polish that ties your look together. 

In 2026, personalization is key, with lash styles being tailored to eye shape, makeup intensity, and event type.

1. Lash Pairing Based on the Occasion

For daytime events, pick lighter lashes with tapered ends to subtly lift the eye without overwhelming the rest of the makeup. For example, a pair that mimics natural lash spacing will complement frosted metallic shadows perfectly.

In the case of evening gatherings or photo-heavy moments, such as New Year’s Eve, opt for fuller volume and slightly longer lengths. These styles pair well with jewel-toned or smoky eyes and offer standout definition. 

If you’re looking for a trusted brand, Lilly Lashes continues to be a top choice for high-impact holiday lashes that combine comfort with statement styling.

2. Matching Lash Styles to Eye Shape

Almond eyes are versatile and can wear most lash styles, but flared or winged shapes enhance their natural symmetry. Round eyes benefit from wispy lashes that add length to the outer corners, creating elongation. Hooded eyes require a lifted lash that adds volume in the center to open up the lid.

Cluster or segment lashes also offer precision placement, particularly around inner corners or areas that need lift. These are excellent for those seeking customization and natural blending. Byrdie’s guide to matching lashes to eye shape

3. Strip Lashes vs DIY Lash Extensions

Strip lashes remain a reliable go-to for many beauty enthusiasts due to their convenience and variety. However, 2026 has seen a surge in DIY lash extensions, particularly for those seeking semi-permanent options during the holiday rush.

DIY extensions offer a natural look that lasts through multiple events, while strip lashes are ideal for one-time applications with immediate impact. Choose based on your lifestyle and the number of holiday occasions on your calendar.

A Step-by-Step Holiday Soft Glam Eye Tutorial

The soft glam look has become a defining aesthetic of the season. It pairs warm matte shadows with subtle shimmer, creating dimension without drama. Here’s a simple step-by-step guide:

Step 1: Start by applying an eyeshadow primer to ensure longevity.

Step 2: Sweep a warm brown matte shade into the crease using a fluffy brush.

Step 3: Pack a champagne shimmer onto the lid using a flat synthetic brush.

Step 4: Highlight the inner corners with a pearl-toned shadow for brightness.

Step 5: Tight line with a brown pencil and smudge it slightly along the upper lash line.

Step 6: Apply a mid-volume lash that lifts the eye while keeping the focus on your lid work.

Step 7: Finish with two coats of mascara to blend natural and false lashes seamlessly.

This look is timeless and works across face shapes, skin tones, and outfit choices. It’s ideal for office parties, family dinners, or evenings where you want to look polished but not overdone.

Shopping Strategy for Holiday Lashes and Sets

Beauty brands are leaning into curated experiences this year. Lash gift sets and limited-edition bundles are excellent ways to explore different styles while maximizing value. For example, some retailers allow you to build your own lash wardrobe with exclusive seasonal discounts.

These sets are not only great for personal use but also make thoughtful gifts for makeup lovers. If you’re shopping early, look for brands that offer customizable options and holiday packaging.

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Final Thoughts 

Holiday eye makeup in 2026 embraces individuality, creativity, and glow. From soft glam neutrals to expressive liners and jewel tones, there’s a look for every mood and event. Paired with thoughtfully chosen lashes, your eye makeup can reflect your personal style while enhancing your features.

Whether you’re preparing for a festive celebration, an intimate dinner, or a virtual gathering, let your eyes tell your story this season, bold, bright, and beautifully you.