NFL Fans: How Women Are Redefining the NFL | 2025

nfl fans

Last Updated on February 16, 2025

For the longest time, football felt like it belonged to your dadโ€™s fantasy league or your boyfriendโ€™s Sunday plans. But times have changed. Thanks to moments like Eagles wide receiver A.J. Brownโ€™s unexpected book club, Taylor Swift turning game days into TikTok-worthy events, and Betches Mediaโ€™s partnership to reach more female NFL fans, football is officially having its โ€œmain character energyโ€ momentโ€”with women leading the charge.

How Women Are Inspiring a New Generation of NFL Fans

A Book, a Player, and the Power of Storytelling

Picture this: Youโ€™re scrolling through Twitter, and instead of another highlight reel, you see A.J. Brown reading Inner Excellence on the sidelines. It’s not your typical game-day vibe, right? It turns out that this quiet moment of mindfulness was just what fans needed to dive into a book thatโ€™s all about self-reflection and fearless living.

NFL Fans: How Women Are Redefining the NFL | 2025

Inner Excellence is like the journaling trend on steroids. Think of it as combining your 5-minute gratitude journal with the โ€œthat girlโ€ aestheticโ€”minus the matcha lattes. For Gen Z women, the bookโ€™s focus on overcoming fear and self-centeredness feels oddly familiar. Isnโ€™t that what weโ€™re all trying to do while navigating post-grad life, career pressures, and endless social media comparisons?

@bleacherreport AJ Brown says he brings the book โ€œInner Excellenceโ€ to every game ๐Ÿ™Œ (via StaceyDales/X) #nfl #football #nflfootball #eagles โ™ฌ original sound – bleacherreport

Brownโ€™s take? The book gives him a โ€œsense of peace.โ€ Same energy as when you finally silence Slack notifications, light your favorite Bath & Body Works candle, and rewatch Gilmore Girls for the 27th time.

The Taylor Swift Effect: Making Football Pop-Culture Chic

NFL Fans
Millions of Swifties are now NFL fans.

Taylor Swift has done for football what Euphoria did for rhinestone makeupโ€”itโ€™s now a cultural phenomenon. When Swift started showing up at Kansas City Chiefs games, she didnโ€™t just bring her A-list status. She brought millions of Swifties who now know more about Travis Kelce than they ever wanted to. (Seriously, who else has Googled, โ€œWhatโ€™s a tight end?โ€)

This crossover is pure Gen Z gold. Swiftโ€™s influence is the ultimate mix of stan culture and ironyโ€”weโ€™re watching football but also making memes about her friendship bracelets and Kelceโ€™s mustache. And those โ€œNFL as Taylor Swift erasโ€ TikToks? Chefโ€™s kiss.

Stats back it up: Nearly two-thirds of Gen Z and Millennial women now have a favorable view of the NFL. Whether youโ€™re here for the love story or just the vibes, the Swift effect is bringing in a new wave of NFL fans, proving that football isnโ€™t just a gameโ€”itโ€™s a pop-culture moment.

Betches Media x NFL: For the Girls Who Get It

NFL Fans: How Women Are Redefining the NFL | 2025
Betches and the NFL strategic media partnership

The NFL partnering with Betches Media is the ultimate โ€œshe understood the assignmentโ€ move. Betches, the queens of snarky Instagram captions and brutally honest podcasts, are bringing their signature voice to sports content. Translation: football just got a lot more relatable for NFL fans.

Think Instagram reels breaking down the rules of the game (finally, a way to explain โ€œoffsideโ€ without sounding like a referee) or TikToks featuring NFL-inspired outfit ideas. Whether youโ€™re here for the game or just the Game Day Dip, Betches is giving us a reason to care.

Anna DeLucia, the NFLโ€™s senior manager of business development, said it best: โ€œThis relationship invites women into the NFL conversation in a way thatโ€™s fun, approachable, and engaging.โ€ For Gen Z women, itโ€™s like the NFL is saying, โ€œYou can sit with us.โ€ And honestly? Weโ€™re pulling up a chairโ€”with our iced oat milk lattes in hand.

Influencers Bridging Football and Gen Z Culture

Social media influencers are another major reason the NFL is becoming a Gen Z obsession. Hereโ€™s whoโ€™s making waves:

NFL Fans: How Women Are Redefining the NFL | 2025
Credit @allisonkuch Instagram
  • Allison Kucharczyk: Known as Allison Kuch, sheโ€™s married to NFL player Isaac Rochell and shares behind-the-scenes glimpses into NFL life. Her relatable humor and honest takes make her a fan favorite.
  • Erika Priscilla: A comedy creator whoโ€™s partnered with the NFL to make the game feel approachable and fun. Her skits are perfect for anyone who loves a good laugh while learning the basics.
@overtimemegan thats that @Slate Milk protein keeping me up to speed with #maxxcrosby #Raiders #lasvegas #nfl #nevada #football #training #nflplayer #slatemilk โ™ฌ FEIN sped up – โนโนโน
  • Megan Eugenio (Overtime Megan): This sports presenter and influencer has brought her engaging personality to platforms like TikTok and Instagram, making even non-fans want to tune in.
NFL Fans: How Women Are Redefining the NFL | 2025
Taylor Swift celebrates Kansas City Chiefs Super Bowl win with Blake Lively Ice Spice!
  • Taylor Swift: Of course, no list is complete without mentioning the queen herself. Her game-day appearances have transformed the NFL into a full-on cultural event.
  • Kristin Juszczyk: The wife of NFL player Kyle Juszczyk, Kristin combines football fandom with fashion. Her brand, Designs by Kristen, turns game-day merch into stylish, upcycled outfits.

Why This Matters for Gen Z Women

Football is officially in its โ€œHot Girl Era.โ€ From A.J. Brownโ€™s book club vibes to Taylor Swift making Arrowhead Stadium a viral moment, the game is breaking out of its bro bubble. Add in Betches Mediaโ€™s witty commentary and influencers like Allison Kuch and Overtime Megan, and weโ€™re not just watching footballโ€”weโ€™re owning it.

For Gen Z women, this is our moment to redefine fandom. Weโ€™re not just spectators; weโ€™re the players, the creators, and the vibe-setters. Whether itโ€™s picking up Inner Excellence to channel our main character energy, attending an NFL game for the TikTok content, or just showing up for the halftime snacks, football isnโ€™t just a sportโ€”itโ€™s a lifestyle embraced by NFL fans everywhere.

So, grab your jersey (or an oversized vintage sweatshirt for the aesthetic), cue up your โ€œGame Day Hypeโ€ playlist, and letโ€™s make the NFL our own. Because football is no longer just for the boysโ€”itโ€™s for all of us.

NFL Fans: How Women Are Redefining the NFL | 2025
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Meet Kourtney, a writer specializing in sex and relationships. Known for her honest and insightful approach, she explores themes of intimacy and personal growth. Her work combines personal anecdotes, expert opinions, and practical advice, helping readers navigate the complexities of modern relationships and embrace their desires. Kourtney's writing serves as a guide for those seeking authentic and fulfilling connections.

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