Last Updated on February 16, 2025
For the longest time, football felt like it belonged to your dadโs fantasy league or your boyfriendโs Sunday plans. But times have changed. Thanks to moments like Eagles wide receiver A.J. Brownโs unexpected book club, Taylor Swift turning game days into TikTok-worthy events, and Betches Mediaโs partnership to reach more female NFL fans, football is officially having its โmain character energyโ momentโwith women leading the charge.
How Women Are Inspiring a New Generation of NFL Fans
A Book, a Player, and the Power of Storytelling
Picture this: Youโre scrolling through Twitter, and instead of another highlight reel, you see A.J. Brown reading Inner Excellence on the sidelines. It’s not your typical game-day vibe, right? It turns out that this quiet moment of mindfulness was just what fans needed to dive into a book thatโs all about self-reflection and fearless living.
Inner Excellence is like the journaling trend on steroids. Think of it as combining your 5-minute gratitude journal with the โthat girlโ aestheticโminus the matcha lattes. For Gen Z women, the bookโs focus on overcoming fear and self-centeredness feels oddly familiar. Isnโt that what weโre all trying to do while navigating post-grad life, career pressures, and endless social media comparisons?
@bleacherreport AJ Brown says he brings the book โInner Excellenceโ to every game ๐ (via StaceyDales/X) #nfl #football #nflfootball #eagles โฌ original sound – bleacherreport
Brownโs take? The book gives him a โsense of peace.โ Same energy as when you finally silence Slack notifications, light your favorite Bath & Body Works candle, and rewatch Gilmore Girls for the 27th time.
The Taylor Swift Effect: Making Football Pop-Culture Chic
Taylor Swift has done for football what Euphoria did for rhinestone makeupโitโs now a cultural phenomenon. When Swift started showing up at Kansas City Chiefs games, she didnโt just bring her A-list status. She brought millions of Swifties who now know more about Travis Kelce than they ever wanted to. (Seriously, who else has Googled, โWhatโs a tight end?โ)
This crossover is pure Gen Z gold. Swiftโs influence is the ultimate mix of stan culture and ironyโweโre watching football but also making memes about her friendship bracelets and Kelceโs mustache. And those โNFL as Taylor Swift erasโ TikToks? Chefโs kiss.
Stats back it up: Nearly two-thirds of Gen Z and Millennial women now have a favorable view of the NFL. Whether youโre here for the love story or just the vibes, the Swift effect is bringing in a new wave of NFL fans, proving that football isnโt just a gameโitโs a pop-culture moment.
Betches Media x NFL: For the Girls Who Get It
The NFL partnering with Betches Media is the ultimate โshe understood the assignmentโ move. Betches, the queens of snarky Instagram captions and brutally honest podcasts, are bringing their signature voice to sports content. Translation: football just got a lot more relatable for NFL fans.
Think Instagram reels breaking down the rules of the game (finally, a way to explain โoffsideโ without sounding like a referee) or TikToks featuring NFL-inspired outfit ideas. Whether youโre here for the game or just the Game Day Dip, Betches is giving us a reason to care.
Anna DeLucia, the NFLโs senior manager of business development, said it best: โThis relationship invites women into the NFL conversation in a way thatโs fun, approachable, and engaging.โ For Gen Z women, itโs like the NFL is saying, โYou can sit with us.โ And honestly? Weโre pulling up a chairโwith our iced oat milk lattes in hand.
Influencers Bridging Football and Gen Z Culture
Social media influencers are another major reason the NFL is becoming a Gen Z obsession. Hereโs whoโs making waves:
- Allison Kucharczyk: Known as Allison Kuch, sheโs married to NFL player Isaac Rochell and shares behind-the-scenes glimpses into NFL life. Her relatable humor and honest takes make her a fan favorite.
- Erika Priscilla: A comedy creator whoโs partnered with the NFL to make the game feel approachable and fun. Her skits are perfect for anyone who loves a good laugh while learning the basics.
@overtimemegan thats that @Slate Milk protein keeping me up to speed with #maxxcrosby #Raiders #lasvegas #nfl #nevada #football #training #nflplayer #slatemilk โฌ FEIN sped up – โนโนโน
- Megan Eugenio (Overtime Megan): This sports presenter and influencer has brought her engaging personality to platforms like TikTok and Instagram, making even non-fans want to tune in.
- Taylor Swift: Of course, no list is complete without mentioning the queen herself. Her game-day appearances have transformed the NFL into a full-on cultural event.
- Kristin Juszczyk: The wife of NFL player Kyle Juszczyk, Kristin combines football fandom with fashion. Her brand, Designs by Kristen, turns game-day merch into stylish, upcycled outfits.
Why This Matters for Gen Z Women
Football is officially in its โHot Girl Era.โ From A.J. Brownโs book club vibes to Taylor Swift making Arrowhead Stadium a viral moment, the game is breaking out of its bro bubble. Add in Betches Mediaโs witty commentary and influencers like Allison Kuch and Overtime Megan, and weโre not just watching footballโweโre owning it.
For Gen Z women, this is our moment to redefine fandom. Weโre not just spectators; weโre the players, the creators, and the vibe-setters. Whether itโs picking up Inner Excellence to channel our main character energy, attending an NFL game for the TikTok content, or just showing up for the halftime snacks, football isnโt just a sportโitโs a lifestyle embraced by NFL fans everywhere.
So, grab your jersey (or an oversized vintage sweatshirt for the aesthetic), cue up your โGame Day Hypeโ playlist, and letโs make the NFL our own. Because football is no longer just for the boysโitโs for all of us.
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Meet Kourtney, a writer specializing in sex and relationships. Known for her honest and insightful approach, she explores themes of intimacy and personal growth. Her work combines personal anecdotes, expert opinions, and practical advice, helping readers navigate the complexities of modern relationships and embrace their desires. Kourtney's writing serves as a guide for those seeking authentic and fulfilling connections.
- Kourtney Andersonhttps://successiblelife.com/author/kourtney-anderson-freelance-writer/
- Kourtney Andersonhttps://successiblelife.com/author/kourtney-anderson-freelance-writer/
- Kourtney Andersonhttps://successiblelife.com/author/kourtney-anderson-freelance-writer/
- Kourtney Andersonhttps://successiblelife.com/author/kourtney-anderson-freelance-writer/