Last Updated on July 19, 2024 by Paola Castillo
You’ll feel anything but ordinary in the latest new beauty line by Selena Gomez: Rare Beauty! Rare Beauty is all about showing off yourself and your uniqueness instead of encouraging you to blend in with the crowd. Selena strongly believes we need to stop comparing ourselves to one another; we know she’s right, but it can be hard sometimes! Fingers crossed that Rare Beauty will initiate the impact Gomez hopes to see. Read on to check out the (beautifully named, might we add!) products included in this launch!
- Rare Beauty at Sephora
- Blot & Glow Blotting Paper Refill
- Always an Optimist Illuminating Primer: Mini or Standard Size
- Liquid Touch Multi-Tasking Sponge
- Blot & Glow Powder in Puff Refill
- With Gratitude Dewy Lip Balm
- Liquid Touch Concealer Brush
- Liquid Touch Brightening Concealer
- Perfect Strokes Matte Liquid Liner
- Soft Pinch Liquid Blush
- Lip Souffle Matte Lip Cream
- Positive Light Liquid Luminizer Highlighter
- Brow Harmony Pencil & Gel
- Always an Optimist 4-in-1 Prime & Set Mist
- Blot & Glow Touch-Up Kit
- Liquid Touch Foundation Brush
- Liquid Touch Weightless Foundation
- Rare Beauty Site Exclusives
- New Beauty: Time to fill your cart!
Rare Beauty at Sephora
Blot & Glow Blotting Paper Refill
With a unique linen blend that gently absorbs excess oil, you’ll want to have these blotting sheets on the go with you 24/7!
Always an Optimist Illuminating Primer: Mini or Standard Size
The weightless formula of this primer smooths, hydrates, and illuminates your skin, all while cooling it upon contact!
Liquid Touch Multi-Tasking Sponge
This diamond-shaped sponge is perfect for effortlessly applying liquids, creams, and powders!
Blot & Glow Powder in Puff Refill
This puff houses an ultra-fine, translucent powder designed to help with shine control!
With Gratitude Dewy Lip Balm
This lip balm is offered in eight shades, and each is specially made to build color while making your lips look fuller and healthier!
Liquid Touch Concealer Brush
With a shape similar to your fingertip, this concealer brush makes blending fast and easy!
Liquid Touch Brightening Concealer
This concealer, offered in the same 48 shades as the Liquid Touch Weightless Foundation, is perfect for hiding blemishes, dark circles, and redness!
Perfect Strokes Matte Liquid Liner
This waterproof, jet-black liquid liner gives the user extreme precision, control, and long-lasting wear.
Soft Pinch Liquid Blush
Rare Beauty’s liquid blush is offered in four radiant/dewy shades and four matte shades. This product is wonderfully weightless and long-lasting, giving you a soft, healthy flush!
Lip Souffle Matte Lip Cream
Between its rich color and hydrating, featherweight feel, you won’t want to pass on this lip cream with a velvety matte finish!
Positive Light Liquid Luminizer Highlighter
This liquid highlighter gives a soft and silky finish alongside a lasting, luminous glow!
Brow Harmony Pencil & Gel
Everybody needs a good go-to dual-ended pencil & gel set, and Rare Beauty doesn’t disappoint!
Always an Optimist 4-in-1 Prime & Set Mist
This 4-in-1 mist is perfect for going under or over your makeup, which can help give your complexion a total refresh!
Blot & Glow Touch-Up Kit
This refillable, compact kit has your key touch-up essentials to take on the go!
Liquid Touch Foundation Brush
Between its exclusive marquis shape and its building, blending, and buffing abilities, you won’t want to skip over this foundation brush!
Liquid Touch Weightless Foundation
This weightless foundation, offered in the same 48 shades as the Liquid Touch Brightening Concealer, easily blends and builds coverage without clogging or caking!
Rare Beauty Site Exclusives
Enamel Stickers
As a daily reminder of your rare beauty, put these three shiny, metallic stickers anywhere, and you’ll see them frequently!
Hair Clip Duo
These matte hair clips, offered in peach and berry colors, are a necessity to hold your hair back while you’re doing your makeup!
Puffy Makeup Bag
This perfectly plush makeup bag features a soft peach color on the outside and a sultry berry color on the inside!
New Beauty: Time to fill your cart!
We’re so excited to check out this line, especially knowing that Selena really just wants us all to feel confident and good in our own skin. With the deals that Sephora and Rare Beauty are offering, there’s no time like the present to get your favorite products before they’re all sold out!
Check out Rare Beauty on Instagram for more product updates and news from Selena!
You can get free shipping on all Sephora orders with code FREESHIP. Rare Beauty is offering free shipping on all orders over $50 AND you can get a free deluxe sample of the Always an Optimist Illuminating Primer with any order!
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Does Selena Gomez own Rare Beauty?
Selena Gomez is the creator and founder of the beauty company Rare Beauty.
What is special about Rare Beauty?
What distinguishes Rare Beauty from other brands? As much as it is about self-expression, the brand is all about appreciating inner beauty. In the teaser video for the launch of the brand, which you can view above, she added, “Being unusual is about being comfortable with oneself. “I’ve given up trying to be flawless.
How did Rare Beauty get its name?
On February 4, 2020, Selena Gomez published a statement about Rare Beauty on her Instagram page. The brand’s official debut was on September 3, 2020. Her third studio album of the same name, “Rare,” is referred to by the term “Rare.” I had always wanted the name Rare, Selena Gomez claims.
This article is part of the “Celebrity Beauty Lines Series“. Click here to learn more.
Meet Kourtney, a writer specializing in sex and relationships. Known for her honest and insightful approach, she explores themes of intimacy and personal growth. Her work combines personal anecdotes, expert opinions, and practical advice, helping readers navigate the complexities of modern relationships and embrace their desires. Kourtney's writing serves as a guide for those seeking authentic and fulfilling connections.