Bob Sullivan is an award-winning American journalist, author, and one of the founding members of msnbc.com. With decades of experience covering technology, consumer rights, and personal finance, he has become a trusted voice in investigative journalism. Bob is the author of two New York Times bestsellers — Stop Getting Ripped Off and Gotcha Capitalism — which expose hidden consumer traps and financial injustice. His work empowers readers to navigate the modern economy with clarity and confidence.