Last Updated on February 16, 2025
In the whirlwind of the 2024 elections, the entertainment industry played a starring role. The clash of celebrity endorsements on both sides created a cultural spectacle that captivated social media and influenced millions of voters, especially among Gen Z and Millennials. Whether aligned with Donald Trump’s Make America Great Again mantra or anti Trump messages, these public figures shaped the election discourse in unique ways.
Let’s explore who supported Donald Trump, who stood firmly against him, and how these endorsements highlighted broader political shifts among younger audiences.
Trump’s Celebrity Advocates: From Red Carpet to Red MAGA Hats
Donald Trump’s roster of celebrity supporters expanded in 2024, reflecting a growing acceptance of political diversity in traditionally liberal Hollywood. Here are some of the high-profile figures who openly backed Trump:
- Zachary Levi: Known for his role in Shazam!, Levi made waves when he appeared at a rally with Robert F. Kennedy Jr. and Tulsi Gabbard. He described Trump as the leader who could “take back this country” and praised the unity of his allies.
- Jake Paul: The YouTuber-turned-boxer urged his 80 million followers to “save America” by voting for Trump. Dismissing concerns about Trump’s past, Paul emphasized his effectiveness as a president.
- Lil Pump: The rapper took to social media to announce a pro-Trump song backed by Trump’s campaign team, saying, “We’re fighting to get President Trump in office.”
- Bryce Hall: The TikTok star, with 28 million followers, endorsed Trump at a Nevada rally and on his platform, where his controversial remarks went viral.
- Kid Rock: A longtime supporter, Kid Rock performed at the Republican National Convention, emphasizing unity and respect for political differences.
- Joe Rogan: The podcast giant not only hosted Trump on his show but also shared a viral video celebrating Trump’s victory with his audience.
- Harrison Butker: The Kansas City Chiefs kicker openly supported Trump during a Fox News segment, citing his pro-life stance as a deciding factor.
not dropping a diss song
— Lil Pump (@lilpump) August 14, 2024
I know some ppl wanted it but it would hurt what we are fighting for which is to get President Trump in office.
Can’t stoop down to the liberals level
IM DROPPING A PRO TRUMP SONG WITH THE SUPPORT OF THE TRUMP TEAM!!
YES THIS IS BIG!!
MAGA 🇺🇸 pic.twitter.com/FWAP3KN0lk
These endorsements were driven by a mix of ideological alignment, loyalty, and personal convictions. Many cited Trump’s policies, leadership style, or cultural influence as reasons for their support.
Anti Trump A-List Stars: The Blue Wave of Opposition
While Trump’s supporters grew more vocal, some of the biggest names in entertainment doubled down on their opposition. These A-list anti Trump personalities took a stand for Democratic candidate Kamala Harris:
- Taylor Swift: Swift endorsed Harris on Instagram, describing her as a “steady-handed leader” who champions LGBTQ+ rights and reproductive freedom.
- Lady Gaga: Performing at the Philadelphia Museum of Art, Gaga urged women to vote for Harris, framing the election as a pivotal moment for women’s rights.
- Katy Perry: Perry’s social media support for Harris featured heartfelt appeals to protect freedom and unity.
- LeBron James: The NBA legend called Harris the “clear choice” and shared his hope for a brighter future with his daughter.
- Beyoncé: At a rally in Houston, Beyoncé emphasized the importance of voting to safeguard freedoms for future generations.
- Jennifer Lopez: Lopez spoke passionately about defending Latino communities from Trump’s rhetoric during a Harris rally in Nevada.
- Rachel Zegler: The Snow White actress stirred controversy with her bold statements, saying, “F**k Donald Trump” and wishing he and his supporters “never know peace.” She later issued an apology after backlash.
- Christina Aguilera: At a Harris campaign rally, Aguilera emphasized the importance of voting, saying, “Let’s raise our voices and vote for freedom.”
- Cardi B: At a rally in Milwaukee, Cardi B shared that Harris’ candidacy inspired her to vote after initially considering not participating in the election.
- LeBron James: The NBA star endorsed Harris, calling her the “clear choice” and vowing to protect his daughter’s future.
- Glorilla: In a video, she highlighted her support for Harris, citing issues like abortion rights, LGBTQ+ protections, and a $15 minimum wage.
- Ariana Grande: Singer and ‘Wicked’ movie star shared through Instagram Story she is “holding the hand of every person who is feeling the immeasurable heaviness of this outcome today.”
- Chappell Roan: Initially hesitant to endorse, Roan clarified on TikTok that she was voting for Harris and encouraged critical thinking and local voting.
- Billie Eilish: Through Instagram, Eilish urged her fans to vote for Harris to protect reproductive rights, democracy, and the environment.
- Olivia Rodrigo: The singer shared a rally clip on Instagram supporting Harris’ stance on reproductive rights.
- Chloë Grace Moretz: Through an Instagram post, Moretz highlighted Harris’ dedication to protecting LGBTQ+ equality and reproductive rights.
- Rihanna: The Barbadian-born singer used Instagram Reels to voice her support for Harris, despite not being able to vote.
- Lizzo: At an event in Detroit, Lizzo praised Harris and Detroit’s resilience, contrasting it with Trump’s criticism of the city.
- Charli XCX: The British pop star affectionately called Harris “brat,” leading Harris’ team to embrace the compliment with a playful nod.
Ariana Grande reacts to Donald Trump’s election victory:
— Pop Crave (@PopCrave) November 6, 2024
“holding the hand of every person who is feeling the immeasurable heaviness of this outcome today” pic.twitter.com/xGlvKl5sRR
These stars used their platforms to advocate for progressive policies, often focusing on reproductive rights, LGBTQ+ equality, and environmental protection.
The Role of the Internet: A Game-Changer in 2024
The internet’s influence on the 2024 election was unparalleled. Social media became a battleground where endorsements, memes, and debates dominated. Platforms like Instagram, TikTok, and Twitter amplified celebrity voices, reaching millions of young voters. Influencers like Adin Ross and Theo Von hosted Trump on livestreams, blending entertainment with politics and introducing Trump to audiences who might otherwise have tuned out traditional campaigns.
Conversely, anti Trump celebrities like Olivia Rodrigo and Billie Eilish leveraged their social media clout to rally support for Harris. Viral videos, heartfelt posts, and live performances became tools to energize young voters and spread awareness about key issues.
Olivia Rodrigo endorses Kamala Harris for President. pic.twitter.com/CCmeMwqHb1
— Pop Crave (@PopCrave) July 24, 2024
Gen Z and the Shift in Political Mindset
The 2024 election highlighted a growing political engagement among Gen Z, driven by a mix of cultural, social, and digital influences. Unlike previous generations, Gen Z’s approach to politics is more intersectional and values-driven. Key observations include:
- Increased Turnout: Gen Z voters showed up in record numbers, with many motivated by anti Trump sentiments and a willingness to challenge the status quo.
- Diverse Opinions: While many leaned progressive, a notable subset aligned with conservative ideals, reflecting the influence of figures like Jake Paul and Bryce Hall.
- Issue-Based Voting: From climate change to reproductive rights, young voters prioritized policies over party loyalty, with a clear rejection of figures and movements perceived as regressive.
Influencers and Their Impact on Public Opinion
Social media influencers played a pivotal role in shaping public opinion. Their relatability and authenticity resonated with younger audiences, making them powerful advocates for their chosen candidates, and responding to anti Trump views. For instance:
- Adin Ross: His livestream with Trump reached 450,000 viewers, showcasing the potential of digital platforms to engage young voters directly.
- Jena Covello: The beauty entrepreneur’s pro-Trump posts sparked both backlash and increased sales, illustrating the polarizing nature of political endorsements.
- Vani Hari: Known as the Food Babe, her support for RFK Jr. and Trump highlighted the crossover appeal of wellness and politics.
Celebrity Influence and the Future of Politics
The 2024 election underscored the enduring power of celebrity endorsements in shaping political discourse. From Trump’s loyal advocates to anti Trump, Harris’s high-profile champions, these figures didn’t just reflect public sentiment—they helped shape it.
Taylor Swift has not only been redefining the NFL but has also been very vocal on politics. For Gen Z and Millennial women, this election was a reminder of the importance of staying informed, engaging with issues, and using their voices to influence change. Whether through the bold statements of Taylor Swift or the controversial live streams of Adin Ross, the message was clear: the future of politics is personal, digital, and deeply intertwined with culture.
What are your thoughts on the role of celebrities in politics? Share your opinions and join the conversation!
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