Tom Holland’s New Non-Alcoholic Beer Brand: The Social Drink for Inclusivity and Wellness | 2025

Last Updated on January 9, 2025 by Kristi Kuhn

Tom Holland’s latest venture isn’t about swinging through the streets of New York or saving the day. Instead, it’s about redefining the way we connect with each other—one sip at a time. Meet Bero, the non-alcoholic beer brand that’s shaking things up and sparking conversations everywhere, especially at Target stores nationwide. But here’s the thing: this isn’t just another celebrity-backed beverage. It’s deeply personal for Holland—it’s about inclusivity, wellness, and creating space for everyone. Let’s dive into why Gen Z can’t stop buzzing about it.

A Sobering New Chapter for Tom Holland

Tom Holland, our favorite Spider-Man star, decided to quit drinking in January 2022. For him, it wasn’t just about going sober—it was about turning a personal challenge into something bigger. “When I ventured into the non-alcoholic world, I realized there was a void for a true, premium brand,” Holland told People. “I ultimately created Bero for myself because I was craving a product that helped me feel included.”

By October 15, 2024, Bero officially hit the scene with a mission to help everyone feel like they belong—whether they’re sipping cocktails or going alcohol-free. The lineup includes three chic options: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat. With beverage marketing guru John Herman by his side, Tom Holland worked tirelessly to make sure these beers weren’t just good—they’re great.

Craving Connection, Not Booze

Going sober wasn’t exactly a walk in the park for Holland. But that’s what gave him the push to create Bero. “My first year sober was really difficult, and had I had Bero, I think it would have been easier,” he shared with Forbes. Inclusivity is at the heart of Bero. It’s about making sure no one feels left out just because they’re not drinking.

Oh, and about the name? It’s pronounced “beer-oh,” but Holland says you can “say it how you like!” That playful vibe is exactly what makes the brand feel so approachable—it’s all about keeping it fun and inclusive.

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The Target Takeover

Here’s where things get exciting. After its initial launch, fans’ biggest gripe was that Bero wasn’t easy to find. Enter Target. As of January 2025, Bero is stocked in 1,400 Target stores across the U.S., making it easier than ever to grab a pack. “We think that we have a good consumer base already that if we tell the story of ‘Hey, now they’re available at Target!’ we’re going to be able to mobilize them,” cofounder Herman told CNN.

This move lines up perfectly with the growing trend of younger people cutting back on alcohol. Non-alcoholic beer sales jumped 25% last year, showing that more and more people are embracing mindful drinking. And Bero? It’s standing out with its sleek gold packaging and lifestyle-forward branding. It’s not just a drink; it’s an aesthetic.

Zendaya’s Unexpected Role

Even Zendaya, Tom Holland’s fiancée, had a hand in shaping Bero—though maybe not in the way you’d think. “Zendaya hates beer, like, absolutely hates beer,” Holland joked. “The first round of testing, she said, ‘Wow, these are really tasty.’ And I was like, ‘Well, that’s probably not a good sign.’” But her feedback helped refine the product, proving that even beer-haters might find something to love in Bero.

More Than Just a Drink

Bero isn’t just about swapping out booze. It’s about changing how we think about social drinking. Holland’s authenticity and down-to-earth vibe make him the perfect spokesperson for the sober-curious movement. As he told Forbes, “I never found anything I felt particularly passionate about—until now.” And that passion shines through in every sip.

The Bigger Picture

Bero’s launch is part of a bigger trend in the beverage world. According to CNN, non-alcoholic drinks make up less than 1% of total alcohol sales—for now. Big names like Heineken and Athletic Brewing are dominating the scene, but Bero’s fresh take and premium vibe give it a real edge. As Gen Z continues to prioritize health and wellness, brands like Bero are set to thrive.

Celebrity Culture Meets Wellness

Tom Holland isn’t the only star diving into wellness. From Blake Lively’s haircare line to Kourtney Kardashian’s Lemme gummies, celebrity-backed health brands are popping up everywhere. But what makes Bero special is Holland’s genuine connection to the product. It’s not just a business move—it’s a passion project.

Why Gen Z Should Care

For Gen Z women, Bero is more than just a non-alcoholic beer. It’s a statement. It’s about being true to yourself, embracing wellness, and knowing that you can still have fun without the booze. Whether you’re fully sober, sober-curious, or just looking for a tasty alternative, Bero has your back.

So, the next time you’re at Target, skip the kombucha and grab a pack of Bero. Cheers to a new kind of social drinking—one that’s all about inclusivity, connection, and living your best life.