Effortless Glow: How to Achieve The Hailey Bieber No Makeup Makeup Look

Last Updated on August 2, 2024 by Paola Castillo

Hailey Bieber has broken the internet lately with her trends. From chrome nails to hairstyles, to her no-makeup makeup look – we know she’s a trendsetter that’s for sure. She’s actually become so popular because of her honesty about being natural and has been posting videos to TikTok being transparent about all of her beauty secrets. Considering she wears a beautiful no-makeup makeup look on a daily basis and has been doing so for a long time, we can say she is perhaps the “OG” of the no-makeup makeup. 

So what exactly is a ‘no-makeup makeup” look? This style of makeup is essentially using a light-handed, minimal approach, to give the illusion you’re not actually wearing makeup. The result is usually dewy, supple skin with flushed cheeks, light mascara, and a self-confidence boost. 

So, here are the steps I’d follow (along with some of Hailey’s favorite products) to achieve the iconic Hailey Bieber no makeup makeup look – one that will help you look fresh, and awake, and enhance your natural beauty.

Essential #1: Primer

Skin prep is always an essential start to any makeup look, so you should always start with a good skincare routine to ensure your skin is well moisturized. Hailey Bieber has her own skincare line – “Rhode Skin”, whose prime focus is to keep the skin barrier healthy, leaving your skin hydrated and glowing. Her ‘Peptide Glazing Fluid” is a gel-serum made to hydrate and plump the skin, whilst also leaving an illuminating finish – making this a perfect base for underneath your makeup, that you can use in your morning skincare routine. A pro tip from Hailey herself is to try mixing this serum WITH your foundation!

Rhode Skin Peptide Glazing Fluid

Essential #2: Foundation

A lightweight foundation, or a tinted moisturizer/tinted sunscreen, are both perfect for the Hailey Bieber no makeup makeup look, as you’re able to get some coverage to even out your skin but nothing too heavy or thick, so your natural beauty shines through and it looks like your natural skin.

Tower 28 Sunny Days Tinted Moisturizer

The Tower28 Sunny Days tinted sunscreen is perfect for a more sheer product that leaves you glowing, and even has the included benefit of sun protection. It leaves a very dewy, finish on the skin so don’t forget to set it with powder if you are oily. This sunscreen can be applied with your fingers or a small brush. Tinted moisturizers or sunscreens are great for adding a very thin layer of coverage to the whole face.

Chanel Ultra Le Teint Foundation

If you prefer a bit more coverage, the Chanel “Ultra Le Teint” is one you can catch Hailey Bieber wearing frequently. This is a fuller coverage foundation but a very lightweight texture that blends in seamlessly. As I mentioned earlier, a pro tip from Hailey is to mix foundation with her peptide glazing serum., and this is the foundation you can see her doing that with. I wouldn’t recommend mixing a tinted moisturizer/sunscreen with her serum as they are already very sheer and moisturizing.

To apply this foundation, Hailey often uses a makeup sponge such as a beauty blender, or, a fluffy foundation brush.

Essential #3: Concealer

When it comes to concealer, you only want to use it to cover up any imperfections and brighten the under eyes. Hailey uses a very small amount of concealer to cover any imperfections, and you can see her using this to “lift” her face by applying a small line at the end of her eye (imagine, underneath where a cat eyeliner would go), she also can be seen applying below the contour on the cheekbone – both techniques used to “lift” the face. She uses her finger or a makeup sponge to blend for that ultra-seamless yet focused blending, as sometimes a brush can distribute too much product across the face instead of the one intended area.

Choose a shade that’s your skin tone, or one shade lighter. For this step, we want the outcome to be almost-invisible looking, so going to light would make the concealer very prominent and not like the Hailey Bieber no makeup makeup look.

Kosas Revealer Concealer

This concealer by Kosas has gone viral on TikTok for a reason. Hailey uses this concealer a lot. It truly is a beautiful product, made for all skin types and tones. It is non-comedogenic, meaning it will not clog your pores. This concealer also includes a lot of skincare benefits for the under eyes such as hyaluronic acid and caffeine. This is the perfect concealer to wear every day, for a no makeup makeup look.

Elf Hydrating Camo Concealer

If you are looking for a more affordable concealer, I would suggest checking out the Elf Hydrating concealer. It comes in a matte finish also, however, hydrating is more suitable for this look as it looks more natural and skin-like. This concealer is great at covering up imperfections. The formula is vegan and cruelty-free, which is always a plus. Unlike the Kosas concealer mentioned earlier, this concealer does not provide as many skincare benefits. Nonetheless, this is a great affordable concealer.

Essential #4: Bronzer

Cream everything is best for the no-makeup makeup look. That’s because cream formulas blend and diffuse so easily, and keep the skin looking sun-kissed and dewy. I would say it’s the best way to add color to the face whilst still staying looking natural. Especially if you have added concealer and foundation, you might want to look into a cream contour to help add dimension and warmth back to the face.

Milk Makeup Matte Cream Bronzer Stick

A breakthrough bronzing stick for a quick and visible sun-kissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go that blends out with ease. This product also dries down to a soft matte finish, which is perfect for a no-makeup makeup look, since you won’t have to add as much powder over the skin. I would suggest adding a light amount of product and gradually adding more and more as you see necessary.

This can be used under or over the foundation. Lately, Hailey has been trying out the Mary Phillips method, which is a makeup trick called “underpainting”. Here, the cream bronzer is applied to bare skin, and then the concealer and foundation are on top. This creates an even more natural bronze, perfect for the Hailey Bieber no makeup look.

Benefit Cosmetics Hoola Matte Bronzer

Now I know I said it’s good to stick to cream products, but if you tend to like powder products more, or if you’re looking for a product to “set” the cream bronzer, I would suggest using the Benefit Hoola bronzer. Available in four shades, this is the perfect bronzer to help sculpt out the cheekbones a little further, but will still look soft and natural.

Essential #5: Blush

This look would be nothing without a cream blush. Truly, this product is the star of the show here. Cream blushes have been extremely popular over the last few years, and there is no question why. There is a lot of options on the market right now to choose from, but I have listed some of Hailey’s favorites that you can see her using in her TikTok below.

Saie Dew Blush Liquid Cheek Blush

The Saie Dew Blush is a liquid-gel blush that blends so easily. It comes in various beautiful shades. The formula is buildable and has a beautiful skin-like glow to it. This allows you to gradually add more product until you get the perfect amount of color on the cheeks. I personally like to blend this one with a brush.

Milk Bionic Liquid Blush

Another cream blush you can see Hailey using is the Milk Bionic Liquid Blush. These are slightly more pigmented than the Saie, so a little goes a very long way. These are a beautiful option to help add a wash of color to the skin. It can be as easy as just applying it directly on the skin and tapping it out with your finger so you’re out the door. Personally, I prefer to use a brush with these too.

Dior Backstage Rosy Glow Blush

Just like with the cream bronzer, if you prefer a powder or like to set your cream blush with a powder (which I recommend as it helps the blush last longer), then Dior backstage is the perfect blush for everybody. Another product went viral, and you can see why. This blush has a velvet texture and glides on the cheeks beautifully, and is the perfect “naturally sun-kissed” shade.

Essential #6: Powder

Now, a powder is a must to keep everything in place, especially if you have oily skin, or have an activity-filled day ahead. That being said, a powder that isn’t too matte is also important because we want this look to be natural/ dewy. Powders typically take away shine, so finding one that is very fine in texture is key, as that’ll help the powder blend into the skin.

Kosas Cloud Set Baked Setting & Smoothing Talc-Free Vegan Powder

Kosa’s cloud set is an amazing powder for many reasons. It adds a blurring, airbrushed effect to the skin, and ensures your makeup isn’t going anywhere. It also has very little pigment in the powder, so you can get away with keeping your skin looking natural.

Hourglass Veil™ Translucent Setting Powder – Talc Free

If you prefer a loose powder, the Hourglass Veil is stunning. My favorite thing about this powder is it includes light-reflecting particles that help to blur and illuminate your complexion. It is very fine in texture and keeps your makeup lasting the entire day. This product comes in one translucent shade that works for everyone.

Essential #7: Brows

As far as eyebrows go, this is something that is going to differ for every person, as everybody has differently shaped eyebrows and there are various ways of styling them to suit your face shape. When Hailey is doing her makeup, she likes to use a clear brow gel to brush up her natural brow hairs. Doing this helps your eyes look more lifted and is a popular makeup technique.

Anastasia Clear Brow Gel

This brow gel by Anastasia was one of the first brow gels to be made and kind of kicked off the trend of using/needing one. It has a mascara-like wand, and it’s so easy to brush this product through your brows. Simply comb it through the hairs in an upward motion and let it dry. Your brows will stay in place all day. (It is also really good at smoothing down flyaways in your hair!).

Essential #8: Mascara

As this look is about looking natural, Mascara is optional, however, is a nice touch to help lengthen your lashes. I would recommend doing just one to two layers. You can use just one mascara, or a popular option is to use two mascaras at once, but one for volumizing, and one for lengthening/separating. That way you can ensure your lashes aren’t clumpy. (I love this option).

Milk Makeup Kush High Volumizing Mascara

Hailey always uses this mascara to lengthen her lashes and add a small amount of volume. It’s one of the best sellers at Sephora for a reason. It has a large wand that is great for volumizing the lashes.

Benefit Cosmetics Roller Lash Curling & Lifting Mascara

I love this one for separating my lashes whilst adding length and curl. The wand is perfect to help separate and elongate your lashes for an effortlessly beautiful lash. This formula is very unlikely to flake or transfer onto the skin and works well alongside something more volumizing like the Milk Kush Mascara.

Essential #9: Lip Liner

Hailey Bieber doesn’t seem to leave the house without lip liner. A lip liner is great for defining your lips and preventing smudging. Lip liner also lasts a long time and help prolongs the wear of products underneath it.

Makeup Forever Lip Liner

Hailey will typically use a deeper brown shade, including this one by Makeup Forever. This is a beautiful brown shade that contours your lips and works for basically all skin tones. This can also be used alone or, with a lip balm or lip gloss, for a nude/brown glossy lip. It is soft enough to blend into your lips but not too soft to smudge over the lip line.

Essential #10: Lip Hydrator

To top things off and add some shine and moisture to the lips, a lip balm, or gloss, is that perfect finishing touch for this look Hailey Bieber no makeup makeup look. Glossy lips have become popular again in the last few years and we are here for it. Especially when a look like this is trying to be subtle, a glass lip makes your looks look hydrated, full, and fresh.

Rhode Skin Peptide Lip Treatment

Hailey’s RHODE Lip Balm, which you can find her using in her videos (rightfully so!), is a very hydrating lip treatment and leaves the lips looking glossy. This is a two-in-one product basically, and it’s a hit. As stated, the Makeup Forever lip liner with a lip balm such as this one will leave you with a perfect brown glossy lip. Hailey loves using lip balm this way.

Dior Lip Glow Oil

For a beautiful wash of color on the lips plus the ultimate shine, the Dior Lip Oil is truly remarkable. This is another fan favorite and there’s no wonder why. It comes with a large doe-foot applicator and makes applying this luxurious, non-sticky gloss-like oil a treat. All of the shades are flattering on everybody because them being sheer. In my opinion, the shade “Pink” is the ultimate your lips but a better shade.

Conclusion

Now you look like a naturally glowing, fresh-faced beauty thanks to all of these products and tips. The truth is that makeup has no rules and do whatever helps you feel like the most beautiful version of yourself. All of the steps listed are great for achieving this look, but of course, aren’t always necessary.

You can mix and match the products and steps depending on any of your preferences, just have fun with it!. Hopefully, these steps can help you achieve a beautiful Hailey Bieber-inspired no-makeup makeup look.

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