new beauty
Here’s everything you need to know about Selena Gomez’s new beauty line!
new beauty
Here’s everything you need to know about Selena Gomez’s new beauty line!
This article is part of the “Celebrity Beauty Lines Series“. Click here to learn more.

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You’ll feel anything but ordinary in the latest new beauty line by Selena Gomez: Rare Beauty! Rare Beauty is all about showing off yourself and your uniqueness instead of encouraging you to blend in with the crowd. Selena strongly believes we need to stop comparing ourselves to one another; we know she’s right, but it can be hard sometimes! Fingers crossed that Rare Beauty will initiate the impact Gomez hopes to see. Read on to check out the (beautifully named, might we add!) products included in this launch!

You can get free shipping on all Sephora orders with code FREESHIP. Rare Beauty is offering free shipping on all orders over $50 AND you can get a free deluxe sample of the Always an Optimist Illuminating Primer with any order!

Rare Beauty at Sephora

Blot & Glow Blotting Paper Refill

350

With a unique linen blend that gently absorbs excess oil, you’ll want to have these blotting sheets on the go with you 24/7!

Always an Optimist Illuminating Primer: Mini or Standard Size

350

The weightless formula of this primer smooths, hydrates, and illuminates your skin, all while cooling it upon contact!

Liquid Touch Multi-Tasking Sponge

350

This diamond-shaped sponge is perfect for effortlessly applying liquids, creams, and powders!

Blot & Glow Powder in Puff Refill

350

This puff houses an ultra-fine, translucent powder designed to help with shine control!

With Gratitude Dewy Lip Balm

350

This lip balm is offered in eight shades, and each is specially made to build color while making your lips look fuller and healthier!

Liquid Touch Concealer Brush

350

With a shape similar to your fingertip, this concealer brush makes blending fast and easy!

Liquid Touch Brightening Concealer

350

This concealer, offered in the same 48 shades as the Liquid Touch Weightless Foundation, is perfect for hiding blemishes, dark circles, and redness!

Perfect Strokes Matte Liquid Liner

350

This waterproof, jet-black liquid liner gives the user extreme precision, control, and long-lasting wear.

Soft Pinch Liquid Blush

350

Rare Beauty’s liquid blush is offered in four radiant/dewy shades and four matte shades. This product is wonderfully weightless and long-lasting, giving you a soft, healthy flush!

Lip Souffle Matte Lip Cream

350

Between its rich color and hydrating, featherweight feel, you won’t want to pass on this lip cream with a velvety matte finish!

Positive Light Liquid Luminizer Highlighter

350

This liquid highlighter gives a soft and silky finish alongside a lasting, luminous glow!

Brow Harmony Pencil & Gel

350

Everybody needs a good go-to dual-ended pencil & gel set, and Rare Beauty doesn’t disappoint!

Always an Optimist 4-in-1 Prime & Set Mist

350

This 4-in-1 mist is perfect for going under or over your makeup, which can help give your complexion a total refresh!

Blot & Glow Touch-Up Kit

350

This refillable, compact kit has your key touch-up essentials to take on the go!

Liquid Touch Foundation Brush

350

Between its exclusive marquis shape and its building, blending, and buffing abilities, you won’t want to skip over this foundation brush!

Liquid Touch Weightless Foundation

350

This weightless foundation, offered in the same 48 shades as the Liquid Touch Brightening Concealer, easily blends and builds coverage without clogging or caking!

Rare Beauty Site Exclusives

Enamel Stickers

new beauty
Get these cute enamel pins!

As a daily reminder of your rare beauty, put these three shiny, metallic stickers anywhere, and you’ll see them frequently!

Hair Clip Duo

new beauty
Match that with these cute hair clips!

These matte hair clips, offered in peach and berry colors, are a necessity to hold your hair back while you’re doing your makeup!

Puffy Makeup Bag

new beauty
Don’t forget to get the matching makeup bag to put your rare beauty products in!

This perfectly plush makeup bag features a soft peach color on the outside and a sultry berry color on the inside!

New Beauty: Time to fill your cart!

We’re so excited to check out this line, especially knowing that Selena really just wants us all to feel confident and good in our own skin. With the deals that Sephora and Rare Beauty are offering, there’s no time like the present to get your favorite products before they’re all sold out!

Check out Rare Beauty on Instagram for more product updates and news from Selena!

Does Selena Gomez own Rare Beauty?

Selena Gomez is the creator and founder of the beauty company Rare Beauty.

What is special about Rare Beauty?

What distinguishes Rare Beauty from other brands? As much as it is about self-expression, the brand is all about appreciating inner beauty. In the teaser video for the launch of the brand, which you can view above, she added, “Being unusual is about being comfortable with oneself. “I’ve given up trying to be flawless.

How did Rare Beauty get its name?

On February 4, 2020, Selena Gomez published a statement about Rare Beauty on her Instagram page. The brand’s official debut was on September 3, 2020. Her third studio album of the same name, “Rare,” is referred to by the term “Rare.” I had always wanted the name Rare, Selena Gomez claims.