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Supporting Black-owned beauty brands is a great way to discover inclusive shade ranges and products made with textured hair and deeper skin tones in mind. Here are five brands, across makeup and hair care, that we think are worth knowing about.
Key Takeaways
- Juvia’s Place and Uoma are makeup brands known for highly pigmented products and wide foundation shade ranges.
- Kreyol Essence builds its hair and skin care around Haitian black castor oil.
- Briogeo and Pattern focus on hair care, with Pattern made specifically for curly and coily hair.
- Product claims come from the brands themselves, so patch test new products and see a dermatologist for ongoing scalp or skin problems.
Juvia’s Place
First off, Juvia’s Place is a favorite of beauty influencers on YouTube and Instagram. The brand offers high-quality products at affordable prices, with everything from natural to bold eyeshadow palettes, stunning highlighters and a foundation in a wide range of shades.
Their eyeshadows are known for being highly pigmented, and with the diversity in foundation and concealer shades, they are one of the best brands for people of color.
Here are some of our favorite Juvia’s Place products:
Kreyol Essence
Kreyol Essence is a Black-owned business that has been gaining lots of attention, and it’s easy to see why. This brand specializes in hair care and skin products that use sustainably and ethically sourced Haitian black castor oil. The brand highlights the oil’s fatty acids, including omega-6 and omega-9.
According to Kreyol Essence, this helps their products moisturize and protect hair, skin and body. Keep in mind that these are brand claims; castor oil is a popular moisturizer, but if you’re dealing with hair loss or an itchy, flaky scalp, a board-certified dermatologist can help find the cause.
Here are some of our favorite Kreyol Essence products:
Briogeo
Briogeo makes hair care for every hair type, with a focus on natural-leaning, effective formulas.
The brand formulates without sulfates, silicones, parabens, phthalates and synthetic colors, which appeals if you prefer gentler, simpler hair care.
In addition, the brand is cruelty-free, and many of its products are vegan! So no matter what you’re looking for, Briogeo has products for you.
Here are some of our favorite Briogeo products:
- Don’t Despair, Repair! Super Moisture Shampoo
- Don’t Despair, Repair! Strengthening Treatment Oil
- Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask
Uoma
If you love makeup, you will love Uoma. Uoma is a relatively young Black-owned brand, but don’t let that fool you. It picked up an Allure Best of Beauty Award soon after launching, and it’s easy to see why.
Similar to Juvia’s Place, they appeal to many people of color thanks to their large shade range. Their Say What?! Foundation comes in an extensive range of shades, and customers are here for it.
No matter your skin color, makeup style, or experience level with makeup, Uoma offers pigmented shades and great products across the board.
Here are some of our favorite Uoma products:
Pattern
Finally, our last brand is Pattern. If you have curly hair, you need to try Pattern’s products. Their products are made specifically for the curly hair community, and they are dedicated to providing affordable (and effective) hair care with high-quality ingredients.
From shampoo and conditioners to brushes, combs, and scrunchies, they have everything someone with curly hair may need. Even better, they have an option on their website where you can tell them your hair type (curly, coily, tight curls, locs, etc.) and texture, and they will be able to recommend the best products for your hair.
While this brand serves all curly hair types, overall they are especially known for helping people of color (and more specifically, the black community) in caring for their natural hair. Based on their popularity, we would have to say they’re pretty successful!
Here are some of our favorite Pattern products:
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Kourtney Anderson is a freelance writer for Successible Life and one of its most prolific contributors, covering makeup looks and techniques, skincare routines and ingredients, hair care and beauty shopping guides.